IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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2) What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? In terms of communication and coordination‚ vertical integration leads to efficient and effective collaboration between supplier and Dell‚ and between Dell and customer through the physical proximity‚ established patterns of communications‚ and greater willingness to cooperate with other members of the same group. Another rationale for vertical integration is real time responsiveness
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paced world a stringent Supply Chain Management (SCM) will always act as a competitive advantage and will be the key to what sets business apart in terms of financial performance. This is also further supported by Gunasekaran et al.‚ (2004) that SCM has been increasingly a major component of competitive strategy to improve organizational productivity and profitability. Therefore in order to respond to constantly changing customer preferences‚ an efficient and effective supply chain is a paramount to fulfil
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Int. J. Production Economics 85 (2003) 183–198 The strategic integration of agile and lean supply R. Strattona‚*‚ R.D.H. Warburtonb a School of Engineering‚ Nottingham Trent University‚ Burton St.‚ Nottingham NG1 4BU‚ UK b Griffin Manufacturing‚ Fall River‚ MA‚ USA Abstract Lean supply is closely associated with enabling flow and the elimination of wasteful variation within the supply chain. However‚ lean operations depend on level scheduling and the growing need to accommodate variety and
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13 Lean and agile supply chain Introduction With the real-time access to the Internet and search engines like Google and with the increased global competition‚ customers have more power than ever before. They demand innovative product features‚ greater speed‚ more product variety‚ dependable performance and quality at a best in class and at a competitive price. Furthermore‚ today’s discerning consumers expect fulfilment of demand almost instantly. The risk attached to traditional forecast
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FAIRTRADE MANGOES FROM INDIA Final Project Project ID: 518 Project name: Fair Tamil Mangoes – Analyze the mango chain to enable the import of Fairtrade mangoes from Tamil Nadu‚ India Coach: Paul van Haperen Commissioner: Resilience Foundation Date: April 2009 Gabriele Cassani Manager Bram Timmerman Secretary Mulatu Wakjira Controller Simon Duesseldorf Team Member Vincenzo Perrini Team Member Dal Prasad Pudasainy Team Member Wageningen UR Resilience Foundation 2 This report (product)
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In Supply Chain Management (SCM) SUBMITEED BY: vaibhav kumar srivastav TABLE OF CONTENTS SI NO. TOPIC PAGE NO (1) Meaning and Introduction 1 (2) Tour of Developments in supply 2
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for scrap tire management; based on the description of the key technologies in a tire supply chain. The main actors and technologies in a tire supply chain are described. India have no legislation for the disposal of used tires as of now‚ but very soon the need will arise for such legislation. Also‚ dumping of used tires from other developing nations is a major issue. In the wake of these issue a proper supply chain for the scrap tire management is developed‚ which will have economic as well as environmental
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Lifebuoy ‚Liril & Hamam soaps ITC ITC Limited or ITC is an Indian public conglomerate company headquartered in Kolkata‚ West Bengal‚ India. Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards‚ Paper & Packaging and Agri Business. ITC’s annual turnover stood at $7 billion and market capitalization of over $33 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company‚ and shares ancestry with Imperial
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