DQ1 Week2 What is marketing research? How has the Internet affected marketing research? As a part of your answer‚ address time‚ cost‚ approaches‚ and validity. Why is marketing research important to developing marketing strategy? Marketing research is the process of determining exactly what the consumer wants. This would involve determining if there is adequate market space to bring in a new product. Marketing research also determines what is happening in the economy. So basically market research
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As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. Zara makes about 40% of their raw material (fabric). The remaining 60% is outsourced from within Spain‚ mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna‚ Spain. They act on the information fed to them from the stores managers. The first stage in Zara’s production system is cutting of fabric. The design
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Agri-Supply Chain Management To Stimulate Cross-Border Trade in Developing Countries and Emerging Economies Jan van Roekel‚ Director‚ Agri Chain Competence center Sabine Willems‚ Agri Chain Competence center Dave M. Boselie‚ Wageningen UR – Agricultural Economics Research Institute (LEI) ‘s-Hertogenbosch‚ 19 August 2002 World Bank PaperCross-Border Agri Supply Chain Management Table of Contents Summary .............................................................................
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Sept 23‚ 2013 Online Beer Game Please: • bring your own notebook • use IE explorer • have wifi access right in MBA center • know how to clear your browser’s cache B4 you come • be punctual (will start the game on time 6:45 pm) • 2 persons each group (desirably)‚ please get a partner • install the beer game (come together with the textbook) 1 Logistics Network 2 Issues in Facility Location • • • • Proximity to customers Business climate Total costs Infrastructure Issues in Facility
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Chapter 1_The Concepts of Supply Chain Management 1 The Concepts of Supply Chain Management Content 1.1 Introduction 1.2 Definition of a Supply Chain 1.3 Decision Phases in a Supply Chain 1.4 Process View of a Supply Chain 1.5 The Importance of Supply Chain Flows 1.6 Tutorial Questions Learning Objectives After reading this chapter‚ you will be able to: • • • • • • • 1.1 Describe a supply chain and define supply chain management. Define the different organizations that
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Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: Difficulty: Easy 2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: Difficulty: Moderate 3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its
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The purpose of the Supply Chain Operations Audit is to help you find the answer to this crucial question. The Audit is divided into five main sections: Strategy‚ Organisation‚ Process‚ Information and Performance. The Supply Chain Audit Part 1 – Strategy Objective: To determine if the enterprise has a clear strategy tuned to business expectations and focused on profitably servicing customer requirements. Scope: How the enterprise’s supply chain strategy reflects its business goals and external
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DLSCM/NRB/3384/13 Course: Supply Chain Management 10/31/2013 Table of Contents Introduction Supply chain is a system of organizations‚ people‚ activities‚ information‚ and resources involved in moving a product or service from supplier to customer (Anna‚ 2006). It is also defined as a set of linkages providing goods and services to end users and to intermediate customers (Chartered Institute of Purchasing & Supply‚ 2009). It is a complex dynamic supply and demand network which is
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Map the Supply Chain Paper Ingrid Dillard MKT/421 January 12‚ 2014 Dianne Iobst Map the Supply Chain Supply chain management (SCM) is a crucial process for a company where steps take are taken to deliver a good or service. Benefits to the supply chain management contribute to helping create an integrated company where reducing costs is a priority. SCM is a network of companies such as‚ suppliers‚ manufacturers‚ and retailers that improve an industry. The footwear industry involves operating a global
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Supply Chain Management 1 What is supply chain management? A Supply Chain is a collection of organizations involved in the supply of products or services. Supply chain management is the management of the interconnection of organizations that relate to each other through upstream and downstream linkages between the processes that produce value to the ultimate consumer in the form of products and services. It is a holistic approach to managing across company boundaries. 2 Supply chain planning and
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