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    Mkt 421 Final Exam

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    generating a single exchange between a firm and a customer. D. Marketing begins with anticipating potential customer needs. 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years‚ and has developed strong customer relations. When looking for new marketing opportunities‚ Professional Dental Supply will most likely look first at A. Market development. B. Diversification. C. Product development. D. Market penetration. 5) To compete

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    Supply Chain

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    OF BUSINESS LOGISTICS‚ Vol.24‚ No.2‚ 2003 37 STRATEGIC SUPPLY CHAIN MAPPING APPROACHES by John T. Gardner SUNY Brockport and Martha C. Cooper The Ohio State University Visualizing‚ tracking‚ and managing supply chains all become more complicated as firms pursue outsourcing strategies and as firms’ supply and delivery systems become increasingly global. The authors suggest that not only is there a need to visualize the supply chain‚ there needs to be a well-established process for building the

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    Supply Chain

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    1 Components of Supply Chain Management (SCM) The main elements of a supply chain include purchasing‚ operations‚ distribution‚ and integration. The supply chain begins with purchasing. Purchasing managers or buyers are typically responsible for determining which products their company will sell‚ sourcing product suppliers and vendors‚ and procuring products from vendors at prices and terms that meets profitability goals. Supply chain operations focus on demand planning‚ forecasting‚ and inventory

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    sell and deliver goods and services to a first tier supplier. An automobile company could have a second tier supplier that would supply materials or parts to another company which would then supply materials or parts to another company which would then supply them to the manufacturer. A real world example of a second-tier supplier is “Wisconsin Aluminium” which supplies aluminium fuel filter housing to Mechanical Devices Company. Mechanical Devices uses the fuel filter housing on an engine component

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    Supply Chain

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    Supply Chain Management in the Pulp and Paper Industry Dick Carlsson Södra Cell International AB‚ SE-351 89 Växjö‚ Sweden Sophie D’Amours FOR@C‚ CIRRELT‚ Université Laval‚ G1K 7P4‚ Québec‚ Canada Alain Martel FOR@C‚ CIRRELT‚ Université Laval‚ G1K 7P4‚ Québec‚ Canada Mikael Rönnqvist The Norwegian School of Economics and Business Administration‚ NO-5045 Bergen‚ Norway October 2006 Working Paper DT-2006-AM-3 Interuniversity Research Center on Enterprise Networks‚ Logistics and Transportation

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    Supply Chain

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    Supply Chain Management Chapter 15 Pricing and Revenue Management in the Supply Chain Lecturer: Wilmer Jorge © 2007 Pearson Education 15-1 Outline The Role of Revenue Management in the Supply Chain Revenue Management for Multiple Customer Segments Revenue Management for Perishable Assets Revenue Management for Seasonable Demand Revenue Management for Bulk and Spot Customers Using Revenue Management in Practice Summary of Learning Objectives © 2007 Pearson Education 15-2 The Role

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    Choose an organization delivering goods and/or services globally. Provide a background of the organization and fully describe six components of the organization’s supply chain. Examine the potential problems related to each of the components described and explain the approaches of the organization for solving the problems. Write a 4–5 page report that: addresses the concerns the following functions might have about this proposed change: • Addresses the importance of quality management and measurement

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    Supply Chain

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    |Module Number: MO0358 | |Strategic Supply Chain Management | |(Individual Project) |

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    The Supply Chain

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    INTEGRATING THE SUPPLY CHAIN Case Study - Friedland Timbers co. Johann Klassen is the Managing Director of Friedland Timbers co. which makes specialised wood products for the construction industry. He has recently been worried by late deliveries to some important customers. The industry is very competitive‚ and Johann knows that customers will go to other suppliers if he cannot guarantee deliveries. The marketing manager is particularly upset because he has worked with these customers for a

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    Supply Chain

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    Case Study: Global Supply Chain Management and Strategic Sourcing Assignment 1 Due: October 13‚ 2013 at 11:59pm Marks: 20 Sounds like a supply chain problem Metrovox is a German electronics manufacturer that designs‚ develops and manufactures a range of products for the entertainment and home electronics sector. Management has recently focused on two related products‚ Bugabyte and Terabyte Lite. The Bugabyte is a video and audio player with a flash drive. The company has invested heavily in

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