The Gap is a clothing company that specializes in contemporary‚ urban clothing with a mid-range pricing scheme. They have stores located all over the globe in countries such as the United States‚ Canada‚ France‚ Germany‚ Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well-stocked jeans store. The store was named after "the generation gap" and originally sold Levis jeans. In 1974‚ they developed their own private clothing
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month. It is a big amount to my parents. Now‚ my parents’ business is not good as before because the economic in Viet Nam is slow down. Furthermore‚ due to I am an international student‚ I am only allowed to worked on campus with maximum 20 hours per week. I could not work outside because it is illegal and I need to focus on studying full time at school. With the salary from part time job at school‚ it is fixed for my daily expenses and textbooks. That is a main reason I am writing this letter to apply
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Environmental Factors Affecting Marketing Decisions June 10‚ 2011 University of Phoenix Harry Derderian MKT/421 Marketing Environmental Factors Affecting Marketing Decisions Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence‚ demographics‚ cultural differences‚ social responsibility‚ ethics‚ and technology. It is imperative for a company to understand how these factors can greatly affect
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Week Four Student Guide Your knowledge of marketing now includes market research‚ the marketing mix‚ and the marketing strategy including product and price. Additionally‚ you must understand the many strategic decisions related to placing and promoting a product or service in the market. The emphasis in Week Four is on the concepts of placement and promotion. You develop an understanding of distribution channels‚ and the effect of channel management on marketing. The promotion of products and
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Running head: MARKETING JOURNAL #4 Brand Loyalty XXXXXXXX XXXXXXXXXXX March 26‚ 2015 Brand loyalty involves a promise of tangible and intangible benefits that are designed to meet the needs of the customer‚ thereby creating lasting relationships. A successful brand is not simply a product that receives the most media attention‚ strong sales‚ and customer satisfaction. Strong‚ enduring brands are built with the vision of brand loyalty in mind. “Brand loyalty is the strongest
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ASSIGNMENTS Points Individual (75%) Defining Marketing Paper (Week 1) (Sunday‚ January 8th‚ 2012) 8 Marketing Mix Paper (Week 2) (Sunday‚ January 15th‚ 2012) 8 Marketing Research Paper (Week 3) (Sunday‚ January 22nd‚ 2012) 8 “Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday‚ January 29th‚ 2012) 8 Environmental Factors Paper (Week 5) (Sunday‚ February 5th‚ 2012) 8 Final Examination (Week 5) (Monday‚ February 6th‚ 2012) 15 Participation (2 points per week‚ ½ point per qualifying
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Marketing Definitions MKT 421 November 27‚ 2012 Marketing‚ what is it? And how is it defined? Marketing is sometimes difficult to grasp for the average person. Though‚ in the business world marketing is extremely important. Defining marketing and the marketing mix gives a great overview of how understanding marketing and the processes involved are important for a successful organization. Many may have the general idea of what marketing is‚ but looking it at a micro
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Week Four Individual Case Scenario LAW/421 March 14‚ 2013 Week Four Individual Case Scenario By studying the situation‚ I don’t believe the 2 sides concerned ever had a deal. In the situation‚ the sides reached a deal just 3 days ahead of the conclusion of a 90-day time frame set in the initial negotiation deal. In the initial negotiation deal‚ it says that there would be no distribution agreement until it was on paper. As soon as the BTT manager posted the e-mail to Chou‚ he described
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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Marketing Defined University of Phoenix MKT/421 – Marketing Marketing Defined Marketing is often thought of as advertising and selling‚ but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault‚ Cannon‚ and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods
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