MKT 421 Week 4 Individual Study Guide Using Perceptual Maps in Marketing Simulation Summary http://www.paperscholar.com/mkt421-week-4-individual-assignment-using-perceptual-maps-in-marketing-simulation-summary-100-correct-a/ Complete the simulation‚ Using Perceptual Maps in Marketing‚ located on the student website. Write a 1‚050- to 1‚450-word summary in which you address the following for each of the three major phases in the simulation: The situation Your recommended solutions
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Perceptual Maps Marketing Simulation xxxx MKT/421 July 24‚ 2013 Do. Smith Thorr Motorcycles: Perceptual Maps Marketing Simulation Producing more than 200‚000 motorcycles a year‚ Thorr Motorcycles‚ Inc. is a successful manufacturing company. Thorr also offers services such as dealer training‚ packaged software‚ rider training‚ and rentals. Thorr’s holds a highly respected brand image‚ and holds 40% of the market. CruiserThorr has an image of “masculinity‚ mobility‚ and freedom.” Thorr
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Using Perceptual Maps in Marketing Simulation Summary Melinda Roberts MKT/421 December 15‚ 2011 Gray Grubb Using Perceptual Maps in Marketing Simulation Summary In the simulation I was a marketing manager for Thorr Motorcycles. I was faced with three different situations. In order to decide on the right actions to take in the situations I had help from three co-workers; Benjamin Bao (Chief executive officer)‚ Chris Winter (Chief engineer)‚ and Meredith Kiligore (Vice President Brand
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Using Perceptual Mas in Marketing Summary Christy Gehr MKT/421 February 21‚ 2013 Professor Jose Siqueira Using Perceptual Maps on Marketing Simulation Summary Throughout this paper the situation of Cruisers Thorr Motorcycles will be discussed along with suggestions and recommended solutions‚ and finally the results. Isolation and positioning of products or services will show in this paper. Additionally‚ it will debate how
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Using Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles‚ the company‚ also have licensing programs; sell T-shirts‚ shoes‚ toys for the motorcycle. The company offer services in dealer training‚ dealer software packages‚ motorcycle rental‚ and rider training (University of Phoenix‚ 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200
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Using Perceptual Maps in Marketing Simulation Summary MKT/421 September 19‚ 2013 Using Perceptual maps in Marketing Simulation In the University of Phoenix simulation Thorr Motorcycles‚ Inc. is a $5 Billion company‚ which offers the consumer many styles of motorcycles and they produce more than 200‚000 units per year. They sell everything from t-shirts to toys and leather accessories. In each of the three major phases in using perceptual maps in marketing simulation which are the perceptual
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Using Perceptual Maps in Marketing Simulation Summary MKT 421 Instructor: Ken Metz October 7‚ 2013 Using Perceptual Maps in Marketing Simulation Summary The situation consists of me constructing a perceptual map to create a marketing plan for Thorr Motorcycles. The perceptual map will be based off of parameters fundamental to the product and significant to the customer. I am the marketing manager for CruiserThorr. We are trying to use the parameters to market a new and innovative
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Perceptual Maps in Marketing The use of perceptual maps is a strong tool in the marketing world. Perceptual maps visually represent what the consumer thinks about a product or brand. To make a perceptual map several attributes of the product are placed on different axis and from that point a grid is made to represent how strong or weak the consumers view each attribute. Making a perceptual map is a good way for mangers to decide on a good marketing strategy for the product‚ and which attributes
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Perceptual Maps Simulation I found this simulation to be very interesting. First of all‚ it was about motorcycles‚ and what guy doesn ’t find that to be an interesting topic? Regarding the lessons it contained for marketing though‚ it was also interesting while still being entertaining as well. The situations it presented were realistic‚ while not being so overcomplicated that the material it was trying to present got lost. In the following paper I will discuss the situations from the simulation
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Perceptual Maps in Marketing Thorr Motorcycles is a company that manufactures 200‚000 motorcycles a year. It also licenses T-shirts‚ shoes‚ leather goods‚ toys‚ and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent of market share. The challenge for Thorr is that the industry is growing‚ but sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of
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