Chapter: - 7. PRODUCT LIFE CYCLE: - Successful new products may not last forever‚ during its life. Sales /profits generated for by-product may vary. - Variance depends on the market demand for product changing needs level is described by demand cycle curve such as: - Demand may also decline due to a change in technology. - Based on demand for a product it may be possible to create a concept that provides insights of the product’s competitive dynamics. This is called PRODUCT LIFE
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Attalla ‘Press release’‚ Hong Kong Consumer Council. • • • Please note that in this course‚ unless otherwise indicated‚ ‘product’ and ‘product category’ should be interpreted as ‘product/service’ and ‘product/service category’. 2 MKT B366 Marketing Communications Objectives By the end of Unit 1‚ you should be able to: 1 Illustrate the communication process‚ using a diagram‚ and apply it in a given marketing situation. Define integrated marketing communications‚ and discuss how
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HELP University Faculty of Business‚ Economics and Accounting Department of Business Studies Diploma in Business Level 1 & Level 2 HELP Bachelor of Business (HONS) Year 1 HELP Bachelor of Econnomics (HONS) Year 1 HELP Bachelor of Management (HONS) Year 1 Semester 1‚ 2013 - Intake 67 21 January 2013 - 3 May 2013 TIME 8.00 DAY 9.00 10.00 8.30 9.30 11.00 10.30 ACC 103 - AL1 M O N D A Y ACC 103 - BL1 Mr Steven Toh KA-A1 Mr Steven Toh ECO101 - AL1
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Ch 10 Outsourcing- ↑flexibility‚ focus on core competencies‚ deve comp advantage. Increasing rapidly. Can enable: leveraging of supplier’s expertise‚ ↑in innovation. Results in: lower staffing levels‚ ↓costs‚ ↑flexibility. Strategic- Not outsourced: an item that is critical to success of product. Item requiring specizd design‚ mfging skills or equip. item that fits well w/in firm’s core comp. Make or Buy Tactical- poor supplier perf‚ changing sales demand‚ restricted mfging capability‚ mod
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Part1 7. Why are the following “effects” considered efficient market anomalies? Are there rational explanations for any of these effects? a. P/E effect. P/E effect can be considered as efficient market anomalies that can’t be explained by CAPM. If two firms have the same expected earnings‚ the riskier stock will sell at a lower price and lower P/E ratio. Thus the low P/E stock will have higher expected returns. P/E acts as a useful additional descriptor of risk‚ and will be associated with
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What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail‚ catalogs‚ telemarketing‚ etc. Interactive/Internet Marketing Back and forth- users participate and
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Chapter 12 National Income Accounting and the Balance of Payments National Income Accounts Gross National Product is the value of all final goods and services produced by its factors of production and sold on the mkt in a given time period. It can be divided into: 1. consumption 2. investment 3. govn’t purchase 4. current account balance Capital Depreciation and National Transfers GNP has to be equal to national income. In order for this to hold we need to make some adjustments
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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An important step in achieving a successful carrier in the Electrical Engineering field is to obtain a proper education and necessary tools to accomplish the task this type of carrier demands. All of this leads to obtaining a college degree‚ with is necessary for nearly all jobs in this type of field. There are numerous colleges and universities‚ across the country‚ which offer such degrees‚ each with specific requirements to obtain those degrees. The University of Wisconsin-Madison has the following
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(abnormal return‚ efficient mkt makes unpredictable) Rt= Rft + B(Rmt – Rft) Weak: past market info‚ weak form efficiency‚ tech analysis will fail Semi-Strong: all public info‚ repurch info‚ semi strong form efficiency‚ fundamental analysis will fail Strong: all information‚ inside info‚ strong form efficiency Examine mkt info: can it be used to generate higher return than justified given risk? (abnormal return) Abnormal Return= Rt – (Rpt + B(Rmt-Rft)) =0?‚ if +/- mkt is inefficient Capital
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