Objectives 3 1.4 Significance of the Study 3 1.5 Scope of the Study 4 2.0 Literature Review 5 3.0 Research Methodology 7 3.1 Theoretical Framework 7 3.2 Generation of Hypothesis 7 4.0 Conclusion 8 Reference: 9 Title Factors that affect consumer purchase decision of hybrid vehicles (Green Vehicles) in Malaysia. Introduction 1 Background of the Study With the air pollution level rising day by day caused by the emission from conventional vehicles‚ many government bodies have put
Premium Internal combustion engine Electric vehicle Plug-in hybrid
Industrial/ Organizational Psychology Paper By: Keanan Aho 03/26/2012 PSY 435 Christopher Reid Industrial/ Organizational Psychology Paper Industrial and organizational (I/O) psychology has been around for a long time. It has been studied since the beginning of the study of psychology. When I/O psychology was first studied the industrial side of it is what was focused on. The industrial side consisted of the management and human resources side‚ and the organization side‚ which consisted
Premium Scientific method Science Research
factors that affect consumer choices can drastically affect the company’s performance. Therefore‚ marketers should take into account all those factors by tailoring and monitoring the possible changes that may affect the profit and their sustainability in the respective industries. Although‚ there are also internal factors that contribute in consumer choices; nevertheless‚ we will mainly focus on the external factors which is basically the external environment that can affect consumers buying patterns
Premium Marketing Factor analysis Choice
experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders‚ including intermediaries‚ to see if he has correctly defined the problem D. develop a hypothesis and predict the future behavior of sales 12) The marketing manager at Massimino & McCarthy‚ a chain of retail stores that sells men’s clothing‚ is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources
Premium Marketing
1) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is
Premium Marketing
Course Title Principles of Marketing (MKT 101) Prepared by Mithila Islam Tisha Id# 2010-2-10-270 TanzilaHossain Id# 2010-2-10-267 SupriaDebnath Id# 2010-2-10-122 Masuda Mustari Sun Id# 2010-2-10-272 Kazi Lubaba Islam id# 2010-2-10-201 Prepared for Kashfia Ahmed Senior lecturer Department of Business Administration Date of submission 21thApril 21st April 2011 Kashifia Ahmed Senior Lecturer‚ Department of Business Administration‚ EastWest University‚ 43
Premium Advertising Marketing Procter & Gamble
6/3/2013-monday v Segmentation Ø Finding target market and try to attract those people Ø Ex: VCR – new technology for people that have extra income and technology oriented Now that DVDs come out‚ you target the VCR to poorer people and people that are older and people that want to build a collection. As product moves through life cycle‚ find new ways to Ø DeBeers and Diamond: 1930s and 1940s – 75% of diamonds sold for rings and jewelry were sold in the U.S (mostly low priced and small
Premium Diamond
Does price or tuition fee becomes a factor on choosing a particular school? On what price range does the target respondent afford in every 24-units semester? 2. What promotional tools can greatly influence the consumer in choosing a school? How do these tools affect the consumer’s behavior? 3. Does a school in a University Belt become a factor of preference on choosing? 4. What other criteria are considered by high school graduating students to be essential in choosing a school? a. Quality
Premium College High school School
Edwin Scott MGMT 435 Strategic Management Professor Eilbacher Assignment 2 9/26/2013 As professionals‚ we have an individual opportunity and a standard of responsibility to be committed to the standards of quality of ethical and moral standards in the workplace. Employees having a high ethical standard are paramount to the success of any organization and acting in an unethical manner will almost ultimately destroy it. This essay will provide some basic
Premium Ethics Business ethics Morality
CASE –II MARKETING SPOTLIGHT- DISNEY Q1: What have been the key success factors for Disney? Answer: ✓ Marketing family entertainment: a fun experience and homespun entertainment based on old-fashioned family values. Disney responds to these consumer markets. For example if family goes to see a Disney movie together. They have a great time. They want to continue this experience. ✓ Products: addition to the movie‚ Disney created an accompanying soundtrack album‚ a line of toys and kid’s clothing
Premium Airline Marketing Southwest Airlines