The Gap is a clothing company that specializes in contemporary‚ urban clothing with a mid-range pricing scheme. They have stores located all over the globe in countries such as the United States‚ Canada‚ France‚ Germany‚ Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well-stocked jeans store. The store was named after "the generation gap" and originally sold Levis jeans. In 1974‚ they developed their own private clothing
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ASSIGNMENT 2: BARILLA SPA INTRODUCTION Barilla SpA (Barilla)‚ is an Italian manufacturer that sells pasta to retailers largely through third-party distributors. Barilla has been experiencing widely fluctuating demand patterns from these distributors. Such unpredictable patterns are problematic because a specific sequence of pasta production is used that minimizes the incremental changes in kiln temperature in order to keep the changeover costs low and the product quality high. This process makes
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| Intermediary. | | | Government. | | | Nonprofit. | 2 points Question 2 "From a marketing perspective‚ product quality primarily depends on‚ " Answer | | the price of a product. | | | a product working as it is supposed to work. | | | quality control procedures used during manufacturing. | | | the customer’s specific requirements and needs. | | | the features of products offered by competitors. | 2 points Question 3 ______ are a boom-or-bust business. Answer
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you learned‚ what could be applicable to your workplace or personal life‚ and how your knowledge has increased as a result of what you experienced through the learning activities in the previous week. * Submit your team summary of the discussion in a 1- to 2-page Microsoft® Word document. In week two I learned a lot about how different databases reflect in different ways according to the different business needs. During the second discussion question I learned about how the two major databases
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School Psychologist Job Analysis PSY/435 April 29‚ 2013 Karen Bedell School Psychologist Job Analysis A job analysis is used to assess and describe jobs and the characteristics that would be most suited for that job; these are usually conducted by an industrial/organizational psychologist. To gather this information either a job-oriented‚ a person-oriented approach‚ or a combination of both is utilized. The job-oriented approach is used to describe the tasks that are necessary to complete
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2. Discussion Questions • Mandatory Assessed DQ: Research the elasticity of beef and eggs in regards to price changes. How do supply‚ demand‚ and price controls interact to affect equilibrium price of eggs? Why do customers have a more elastic buying response to beef than to eggs? As we has discussed‚ elastic demands are placed upon items that are commodities rather than needs. The change of eggs prices are forced due to the demand. During the summer months‚ egg supply is higher and lower during
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Barilla SpA was founded in 1875 by Pietro Barilla and has evolved into a large‚ vertically integrated corporation with flour mills; pasta and bakery factories located throughout Italy and is a global leader in producing and selling a multitude of these goods. Review of this case study shows a core problem of weekly demand fluctuations in the distribution order patterns which impacted manufacturing and other chains in the system. The fluctuations brought increasing operational inefficiency and cost
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MKT 571 Week 1 Quiz 1 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix‚ he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities‚ strengths‚ and weaknesses. 2 Secondary data Primary data Licensed information Tertiary information Marketing is considered both an art and a science. How do the 4Ps‚ or marketing
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Overview & Objectives Marketing 310‚ Consumer Behavior‚ is the study of consumer behavior from a theoretical and practical standpoint. The course seeks to understand the role of the behavioral sciences (e.g.‚ anthropology‚ sociology‚ psychology) in buying behavior and to integrate the theoretical world of the behavioral sciences with the practical world of marketing. Social‚ interpersonal‚ and mediating influences are examined and evaluated as a basis for marketing decisions. Learning Objectives
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Barilla Spa (A) Case Questions 1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? 2. What conflicts or barriers internal to Barilla doe the JITD program create? What causes these conflicts? As Giorgio Maggiali‚ how would you deal with these? 3. Why are Barilla’s customers so resistant to the JITD idea? How might Maggiali be more successful in persuading customer to at least try
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