Public Relations – Past Year exam Papers 2013 1. Crises are often categorised as being either ‘python’ or ‘cobra’ events‚ requiring different PR approaches to handle them. Choose one of each type of crisis to describe and illustrate the differences. Go on to describe ideal PR strategies for anticipating and handling each‚ critically evaluating common mistakes made in practice‚ providing additional examples where you can. 2. Modern companies are expected to have a Corporate Social Responsibility
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SYLLABUS MKT/571 Marketing Copyright 2013 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research‚ customer relationships‚ branding‚ market segmentation‚ product development‚ pricing‚ channels‚ communications‚ and public relations. Course Dates Sep 08‚ 2015 - Oct 19‚ 2015 Faculty Information
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University of Phoenix HCS/438 (Statistical Applications ) Quiz#2 - 2-25-2012 - Esmaail Nikjeh Name: ________________________ True or False Questions; Please select the correct answer. (1 points each) T F 1. The probability that X takes on a value that is between 3 and inclusive of 4 can be written as P(3 < X ( 4). T F 2. P(X > x ) + P(X < x) + P(X = x) = 1. T F 3. If P(X > x) = 0.34 and P(X = x) = 0.10‚ then P(X ( x) = 0.56. T F 4- Using the classical viewpoint‚ the probability
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Advertising and Public Relations Objective Outline 1. Define the role of advertising in the promotion mix. Advertising 2. Describe the major decisions involved in developing an advertising program. Setting Advertising Objectives Setting the Advertising Budget Developing Advertising Strategy Evaluating Advertising Effectiveness and the Return on Advertising Investment Other Advertising Considerations 3. Define the role of public relations in the promotion mix. Public Relations The Role and Impact
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The public relations practitioner as cultural intermediary. Author: Cornelis A. Coetzee Table of Contents 1. Introduction 2 2. Literature review 3 3. Theoretical approach 3 3.1 Theoretical perspective 3 3.2 Research approach 4 3.2.1 Interpretive approach 5 3.2.1.1 Hermeneutics as a metatheory 6 4. Postmodernism‚ globalization and culture in communication: a brief discussion 6 4.1 Postmodern communication 6 4.2 Globalization and communication 7 4.3 Multi-cultural communication 8 4
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Public Relations vs. Sexual Harassment Eric Reidenbach CGD 318 Professor LaKisha Bryant August 12‚ 2010 Public Relations vs. Sexual Harassment Sexual Harassment can be a huge distraction and could destroy a businesses work environment. The effects are damaging to an organization and do not only affect the individual being harassed but also fellow employees‚ the harasser‚ and the organization. Sexual harassment is when someone uses sexual behavior to control a person‚ whether it is behavioral
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Labor Relations Paper Carene Anderson Allen MGT/431 March 23‚ 2009 Alfred C. MacArthur Labor Relations Paper In today’s business world organizations are not as concerned with the threats of unions as in the past. Labor unions stretch deep in the American history protecting the early settlers against unfair working conditions. The work environment has changed significantly over the years; and employees’ rights are now protected by different labor laws so much that the purpose of labor unions
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The relationship between journalism and public relations has been described as tumultuous. Hitchcock (2012) says there is a shifting dynamic between the two and has found that journalists are starting to become more and more reliant on public relations ‘(PR)’‚ while Jackson (2009) says that up to 80% of media content has come from a public relations source. In this instance‚ Evans (2010) says‚ “it is time to admit that the two disciplines of journalism and PR are two sides of the same coin and that
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Labor Relations Paper With today’s labor market the threat of union organizations are not at the top of an organization’s list of priorities. By having open and honest communication is a vital strategy for effective employee and labor relations. This paper will identify how unions and labor relations impact organizations. This paper will also examine the impact of changes in employee relations strategies‚ policies and practices on organizational performance. Define union and labor relations
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ESSAY Can public relations be ethically moral? Should we be involved in them if we want to be moral individuals? But what is ethical‚ moral and what is already unethical‚ immoral? Where are the frontiers? And who define them? The Internet Encyclopedia of Philosophy explains: “The field of ethics‚ also called moral philosophy‚ involves systematizing‚ defending‚ and recommending concepts of right and wrong behavior” (http://www.iep.utm.edu/e/ethics.htm). All definitions of ethics usually share
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