MKT B370 Unit 5 Strategic capacity planning and facility design 120 OUHK Course Team Developer: Prof. Lee Tien Sheng‚ CUHK Dr Zhao Xiande‚ City University of Hong Kong Designer: Coordinator: Member: Production ETPU Publishing Team Cliff Hall‚ OUHK Dr Matthew Yeung‚ OUHK Ken Chan‚ OUHK Copyright © The Open University of Hong Kong‚ 1999‚ 2004‚ 2006‚ 2008‚ 2009‚ 2011. Revised 2012. All rights reserved. No part of this material may be reproduced in any form by any means without permission
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ASSIGNMENT 1 INSTRUCTION: Total marks: 100 marks This question paper consists of 2 (2) Case Study. Answer ALL. Submission date: 22th April 2015. PROGRAM OUTCOME (S): PO1: Knowledge PO2: Social Skills & Responsibilities PO4: Values‚ Attributes and Professionalism PO7: Information Management & Life Long COURSE OUTCOME(S): CO1 Introduced to the basic concepts of ethics in computing‚ knowledge on the importance of computer ethics and techniques of installing ethics into organization. CO2 Demonstrate
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multiproduct firm. Presented below is information concerning its Hawkeye product. Date Transaction Quantity Price/Cost 1/1 Beginning Inventory 1‚000 $12 2/4 Purchases 2‚000 18 2/20 Sale 2‚500 30 4/2 Purchase 3‚000 23 11/4 Sale 2‚200 33 Required: 1. Compute cost of goods sold from 1/1 through 2/21 under the FIFO cost flow assumption. 2. Compute ending inventory at 2/21 under the FIFO cost flow assumption. 3. Compute cost of goods sold from 1/1 through 2/21 under the LIFO cost flow assumption. 4. Compute ending
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Write Up #1 Clean Edge Razor: Splitting Hairs in Product Positioning Problem A well-known health and beauty company‚ Paramount is launching a high-technology nondisposable razor‚ Clean Edge. They are searching for the most efficient way to gain market share. Their concerns come down to three main problems: whether they should target niche market and price the product in the super-premium segment‚ or aim mainstream market and gain broad appeal‚ ;whether they should just emphasize the product name “Clean
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MKT 571 FREE Final Exam Review with answer key I have been exactly where you are. Being so stressed out from Family‚ Work ‚ Bills and other life issues. So I hope that these study guides really help you out. You can thank me at roguephoenix69 at facebook. 1. Another basis for decision-making is referred to as ethical practices ?? ethical dilemmas situational ethics correct ethics 2. New-to-the-world products are ________. existing products that are targeted to new geographical markets
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first class products‚ which have the potential to grow big brands nationally as well as internationally. The mainly focusing on building brands in order to gain a long term success. CoreFinland’s main target groups are wholesale‚ retail trade and HoReCa -sector. They also build international partnerships‚ especially in Western-Europe and in the Baltic Sea region. In future they plan to expand their business activities particularly towards Russia‚ Germany and Sweden. The main product of this company
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Assignment- Financial Markets (APC 313) Hand in Date: Monday 8th July 2013 Answer all questions and all parts. Q1. (a) Explain what you understand by the following two terms .In each case give an example relating to the financial markets to illustrate your answer. asymmetric information moral hazard (10 marks) (b) With close reference to your answer in part (a) above‚ discuss why there is a need to regulate financial markets. (10 marks) Q.2 Distinguish between the spot and the forward exchange
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Gonzalez-Zabala Vodacom Project 1 3/12/14 The purpose of this memorandum is to analyze and explain the current brand positioning and target market of South African company‚ Vodacom‚ from previous commercial advertisements. After having analyzed the current target market and brand position we would recommend a new target market and position for Vodacom of South African’s age range‚ 15-55 (58.7 % of total population) and include the following segments within the market: white and black South Africans
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Positioning and repositioning Before positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment Targeting is selecting one or more segments and going after them Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color‚ price‚ fluffiness‚ quality of service
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