1) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to A. conduct an experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders‚ including intermediaries‚ to see if he has correctly defined the problem D. develop a hypothesis and predict the future
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1) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is
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Far Eastern University Institute of Accounts‚ Business and Finance A Marketing Research on Determining the Factors that Affect High School Graduating Students on Choosing a School Submitted by: Lugue‚ Nicole Anne S. Aquilera‚ Anne Margarette R. Corpuz‚ Kim Renzel C. Gabay‚ Maria Ellaine M. Gaza‚ John Ronel V. Submitted to: Professor Aristotle Chico July 20‚ 2013 I. Statement of the Problem 1. Does price or tuition fee becomes
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Innovation of Distance Learning/Online Learning Traditionally‚ distance learning provided instructional programs through the use of prepackaged text‚ audio‚ and video courses sent to physically isolated students. These initial programs provided very limited interaction between the student and the instructor. With advances in communication technology and the innovation of the educational community‚ distance learning has become more interactive between the student and the instructor. The new online
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Shui Fabrics was a joint venture between America-based Rocky River Industries and Shanghai Fabrics. After loss of investments and obstacles were overcome‚ Shui fabrics began profiting after several years passed. In response to the profits‚ Ray Btzell and his bosses were more concerned with the performance orientation. Btzell and the American investors were concerned with gaining more than a 5% return on investment and somewhat closer to 20%. The performance orientation places high emphasis on performance
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PharmaCARE Company is one of the leading world pharmaceutical companies‚ that enjoys an honest name of a caring and well-run company and that act ethically toward its stakeholders. It provides with the high-quality products and saves people’s lives increasing its quality. However‚ the case with the African nation of Colberia‚ where the PharmaCARE holds its big manufacturing object‚ raise community fears as for the unethical attitude toward the indigenous population of this land. The following paper
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Analyze four (4) policy choices of Mayor Schell that were made as part of the strategy for the homeless. Reconstruct four (4) steps taken by Mayor Schell to reengineer the program in order to fit the new objectives. Analyze four (4) reasons for the importance of conducting assessments prior to new program implementation. Research at least four (4) peer-reviewed academic sources. This case study discusses Mayor Paul Schell’s pledge for homeless families in Seattle‚ Washington. Being that homelessness
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MKT362 Pricing Assignment 2 – Group-based Assignment January 2013 Presentation MKT362 Assignment 2 Group-based Assignment This assignment is worth 30% of the final mark for MKT362 Pricing. The cut-off date for this assignment is 20 Feb 2013‚ 2359hrs. This is a group-based assignment. You should form a group of 3 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility
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Michelle Young MKT 568 2/5/2015 McDonald’s and Obesity 1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? McDonald’s should respond to Ronald McDonald being compared to Joe Camel by showing positive aspects of Ronald and how he is a positive influence on children. I don’t think McDonald’s should eliminate Ronald completely‚ eliminating him from ads
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h paper | Executive Summary Samsung Electronics Company is one of the largest manufacturer and distributor of consumer electronics‚ home appliances‚ communication products and semiconductors products in the world. They wish to expand their dominance into the tablet market through its latest product Galaxy Tab 10.2. By the end of 2020‚ it is predicted that 10 billion mobile internet devices will be in use‚ up from current use of 2 billion (Morgan Stanley‚ 2011). Samsung’s entrance into
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