Creating‚ delivering‚ and communicating superior customer value Evolution: Production (none)‚ sales (one way‚ marketing (two way) What can be marketed: Goods‚ Services‚ Places‚ Persons‚ Ideas‚ Events‚ Organizations‚ Information‚ Experiences. Mkt Myopia: Focusing on short-term profits instead of long-term customer relationships. CLV: NPV of all profits over lifetime of customer. Needs: Basic human requirements. Become wants when directed to specific objects. Demands wants for specific products
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ASSIGNMENT COVER SHEET Name : S. A. K. S. B. Senanayake Strategy Registration No : MSC_11_04_87 Module : Strategic Brand Management Study Center : Strategy – Sri Lanka By submitting this assignment I confirm that I understand and abide by the Strategy’s plagiarism and collusion regulation. Strategic Brand Management MSC_11_04_87 - - 1 - - | Page RATIONALE FOR CHOSEN ORGANIZATION Strategic Brand Management MSC_11_04_87 - - 2 - - | Page RATIONALE
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Chapter: - 7. PRODUCT LIFE CYCLE: - Successful new products may not last forever‚ during its life. Sales /profits generated for by-product may vary. - Variance depends on the market demand for product changing needs level is described by demand cycle curve such as: - Demand may also decline due to a change in technology. - Based on demand for a product it may be possible to create a concept that provides insights of the product’s competitive dynamics. This is called PRODUCT LIFE
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Attalla ‘Press release’‚ Hong Kong Consumer Council. • • • Please note that in this course‚ unless otherwise indicated‚ ‘product’ and ‘product category’ should be interpreted as ‘product/service’ and ‘product/service category’. 2 MKT B366 Marketing Communications Objectives By the end of Unit 1‚ you should be able to: 1 Illustrate the communication process‚ using a diagram‚ and apply it in a given marketing situation. Define integrated marketing communications‚ and discuss how
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HELP University Faculty of Business‚ Economics and Accounting Department of Business Studies Diploma in Business Level 1 & Level 2 HELP Bachelor of Business (HONS) Year 1 HELP Bachelor of Econnomics (HONS) Year 1 HELP Bachelor of Management (HONS) Year 1 Semester 1‚ 2013 - Intake 67 21 January 2013 - 3 May 2013 TIME 8.00 DAY 9.00 10.00 8.30 9.30 11.00 10.30 ACC 103 - AL1 M O N D A Y ACC 103 - BL1 Mr Steven Toh KA-A1 Mr Steven Toh ECO101 - AL1
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Marketing Research of the Promotion Strategy of MBA programme in Hong Kong 1. Research Background 2. Research Approach 3. Data Analysis 4. Promotion strategy 5. Recommendation 6. Limitation of the research Attact The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire‚ and then the research method will be used including Descriptive Statistics‚ Cross tabulation Analysis. The survey is conducted in
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Ch 10 Outsourcing- ↑flexibility‚ focus on core competencies‚ deve comp advantage. Increasing rapidly. Can enable: leveraging of supplier’s expertise‚ ↑in innovation. Results in: lower staffing levels‚ ↓costs‚ ↑flexibility. Strategic- Not outsourced: an item that is critical to success of product. Item requiring specizd design‚ mfging skills or equip. item that fits well w/in firm’s core comp. Make or Buy Tactical- poor supplier perf‚ changing sales demand‚ restricted mfging capability‚ mod
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Part1 7. Why are the following “effects” considered efficient market anomalies? Are there rational explanations for any of these effects? a. P/E effect. P/E effect can be considered as efficient market anomalies that can’t be explained by CAPM. If two firms have the same expected earnings‚ the riskier stock will sell at a lower price and lower P/E ratio. Thus the low P/E stock will have higher expected returns. P/E acts as a useful additional descriptor of risk‚ and will be associated with
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What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail‚ catalogs‚ telemarketing‚ etc. Interactive/Internet Marketing Back and forth- users participate and
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Chapter 12 National Income Accounting and the Balance of Payments National Income Accounts Gross National Product is the value of all final goods and services produced by its factors of production and sold on the mkt in a given time period. It can be divided into: 1. consumption 2. investment 3. govn’t purchase 4. current account balance Capital Depreciation and National Transfers GNP has to be equal to national income. In order for this to hold we need to make some adjustments
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