Far Eastern University Institute of Accounts‚ Business and Finance A Marketing Research on Determining the Factors that Affect High School Graduating Students on Choosing a School Submitted by: Lugue‚ Nicole Anne S. Aquilera‚ Anne Margarette R. Corpuz‚ Kim Renzel C. Gabay‚ Maria Ellaine M. Gaza‚ John Ronel V. Submitted to: Professor Aristotle Chico July 20‚ 2013 I. Statement of the Problem 1. Does price or tuition fee becomes
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TABLE OF CONTENTS 1. Current Situation 3 1.1 Current Performance 3 1.2 Mission 3 1.3 Objectives 3 1.4 Strategies 3 1.5 Policies 4 2 Corporate Governance 4 2.1 Board of Directors 4 3 External Environment 4 3.1 Societal Environment (PESTDN) 4 3.1.1 Political-Legal 4 3.1.2 Economic 5 3.1.3 Sociocultural 6 3.1.4 Technological 6 3.1.5 Demographic 6 3.1.6 Nature 7 3.2 Task Environment (Porter’s Five Forces) 7 3.3 Consumer Behaviour
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Online IMC - A brief The study starts from the premise that the specific characteristics of the internet transform the application of IMC principles from an alternative option to an absolute requirement Integrated marketing communication – the evolution of a concept The IMC approach has received almost instant recognition at the end of the 1990s‚ as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication
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motives so as to design advertising programs and promotional activities accordingly. Breeze‚ which has long been Unilever’s flagship detergent brand sold in Thailand‚ is a very good example for IMC strategy utilization. The new campaign of Breeze is one of good examples on using IMC strategy. Breeze has launched its new campaign “Dirt is good” since the year 2546‚ and has expanded its target groups from housewives to little children and teachers. The company captures attention and induces
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Checklist for Evaluating Internal Controls ACC 544 CHECKLIST FOR EVALUATING INTERNAL CONTROLS Introduction “In response to the number of major corporate accounting scandals rocking the financial world (e.g.‚ Enron‚ WorldCom‚ Xerox‚ KMart‚ etc.)‚ on July 30‚ 2002‚ Congress passed the most wide-sweeping financial reporting legislation since the 1930s (when it established the Securities and Exchange Commission). The Sarbanes-Oxley Act is intended to strengthen corporate
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IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind of response or action 4) Stimulate the interactivity that helps build brand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategies
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Huggies IMC Campaign IMC Campaign Huggies biodegradable “Enviros” Nappy Pants Tom Naughtin‚ Eleanore Kiffer‚ James Tammesild‚ Ventsislav Stoev Huggies IMC Campaign IMC Campaign Huggies biodegradable “Enviros” Nappy Pants Internal analysis: Kimberley Clark Kimberly Clark is a multi-national corporation that provides basic essentials in health care and personal supplies for those of all ages. Kimberly Clark generates over 1 billion dollars annually within the Australian and New Zealand
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Michelle Young MKT 568 2/5/2015 McDonald’s and Obesity 1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? McDonald’s should respond to Ronald McDonald being compared to Joe Camel by showing positive aspects of Ronald and how he is a positive influence on children. I don’t think McDonald’s should eliminate Ronald completely‚ eliminating him from ads
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h paper | Executive Summary Samsung Electronics Company is one of the largest manufacturer and distributor of consumer electronics‚ home appliances‚ communication products and semiconductors products in the world. They wish to expand their dominance into the tablet market through its latest product Galaxy Tab 10.2. By the end of 2020‚ it is predicted that 10 billion mobile internet devices will be in use‚ up from current use of 2 billion (Morgan Stanley‚ 2011). Samsung’s entrance into
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Introduction Most people tend to buy things that are the latest trend. Brands are a great decision maker when it comes to trend buying. The more popular the brand‚ the more people want to buy that brand. People go for what is familiar as well. If they are familiar with a particular brand then they purchase items of trend‚ usually because they have bought that particular brand before and feel more comfortable buying that type of product of a certain brand. In this day and age‚ the more it cost the
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