ZICKLIN SCHOOL OF BUSINESS BARUCH COLLEGE/CUNY MKT 9716: CONSUMER BEHAVIOR EMSM SN7 March 30-April 8‚ 2012 Dr. Sankar Sen sankar.sen@baruch.cuny.edu COURSE OBJECTIVES Marketing begins and ends with the consumer. The purpose of this course is to introduce you to the study of consumer behavior. We will take the perspective of a marketing manager who needs knowledge of consumer behavior in order to develop‚ implement and evaluate effective marketing strategies. We will examine
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or 571 or 572 or 573 or 574 or BSOP 583 or 588 or CARD 548 or ECOM 541 or 542 or 543 or 544 or ECON 545 or 565 or EM 510 or 512 or 514 or 516 or 517 or 520 or 522 or 524 or 530 or 531 or FIN 512 or 560 or 561 or 564 or 565 or 567 or 575 or 580 or 590 or HOSP 582 or 585 or 590 or 594 or HRM 530 or 582 or 584 or 584SA or 586 or 587 or 590 or 592 or 593 or 594 or 595 or 598 or 599 or HSM 541 or 542 or 543 or 544 or 546 or INTP 585 or MATH 533 or MGMT 520 or 530 or 550 or 570 or 591 Elective Course Still
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0307-4358.htm Explanatory factors of bank dividend policy: revisited John Theis and Amitabh S. Dutta D. Abbott Turner College of Business‚ Columbus State University‚ Columbus‚ Georgia‚ USA Abstract Purpose – The purpose of this paper is to examine the Dickens et al. model of bank holding company dividend policy. They identified five explanatory factors in a sample of bank holding companies (BHCs)
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MKT 412 Midterm Exam Study Guide‚ Spring‚ 2014 Chapter 1: Foundations of Strategic Marketing Management Role of marketing in the strategic planning function Primary purpose of marketing is to create long-term mutually beneficial exchange relationships between an entity and the publics with which it interacts Product-Market Strategy Selection A recurrent issue in strategic marketing management is determining the consistency of product-markets strategies with the organization’s definition
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Theories of Social Stratification The structural-functional approach points to ways social stratification helps society operate. • The Davis-Moore thesis states that social stratification is universal because of its functional consequences. • In caste systems‚ people are rewarded for performing the duties of their position at birth. • In class systems‚ unequal rewards attract the ablest people to the most important jobs and encourage effort. The social-conflict approach claims that stratification
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compare to a Business-to-Business (B2B) site are explored. The concept of the Supply Chain The interaction between suppliers‚ manufacturers‚ distributors and consumers is important to understanding the supply chain concept. Schneider (2004‚ p. 544) defines the supply chain as "the part of an industry value chain that precedes a particular strategic business unit. It includes the network of suppliers‚ transportation firms‚ and brokers that combine to provide a material or service to the strategic
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MKT: 715 Case Study No. 9-591-111 Harvard Business School. (2003). Avon.com David B. Godes 1) Women are the target market for Avon. Avon is “the company for Women”. Harvard Business School. (2003) p. 8. Since the company began in 1886‚ the company has promoted building relationship and it seems natural for women to embrace the power of the Web to help women forge relationships beyond their geographic confines. Andrea Jung‚ CEO. Avon’s market
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Chemical’s 1989 WACC Common Shares 15.2 (Exhibit 7) Price per Share 33.00 (5-Year Average) Equity (mkt value) 501.6 Bank Debt 84.5 (Exhibit 7) Current Portion LTD 10 (Exhibit 7) Long Term Debt 240 (Exhibit 7) Interest Bearing Debt 334.5 Source Amount (MM) % of Total Tax Cost Weighted Cost Debt (book value) 334.5 40.0% 6.6% 2.62% Equity (mkt value) 501.6 60.0% 17.6% 10.57% WACC 13.20% Average Tax Rate 40.0% Pro Forma Avg.
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+2008+problems+and+issues&fr=b1ie7&u=http://cc.bingj.com/cache.aspx?q=Apple%2c+Inc.+2008+problems+and+issues&d=5026778389285352&mkt=en-US&setlang=en-US&w=763d4b38‚660dab06&icp=1&.intl=us&sig=8.8I5eWJvypdvvUZySn8HQ-- Yoffie‚ D.‚ & Slind‚ M.‚ (2008)‚ Apple‚ Inc 2008‚ Retrieved June 05‚ 2011‚ from http://74.6.238.254/search/srpcache?ei=UTF-8&p=Apple+Inc.%2C+2008&fr=b1ie7&u=http://cc.bingj.com/cache.aspx?q=Apple+Inc.%2c+2008&d=4553498776897120&mkt=en-US&setlang=en-US&w=7e790027‚1be1087f&icp=1&.intl=us&sig=16gnjpqRTWYVFXDTJv8lDw-- Yoffie
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NJ: Pearson. Retrieved on January 14‚ 2007 from University of Phoenix Resources‚ MKT 421: https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h. PepsiCo (2006). 2005 Annual Report. Retrieved on January 11‚ 2007 from the PepsiCo website: http://ccbn.mobular.net/ccbn/7/1250/1337/. Perreault‚ W.‚ McCarthy Jr.‚ J. (2004). Basic marketing. Retrieved on January 14‚ 2007 from University of Phoenix Resources‚ MKT 421: https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h Wachovia
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