[pic] ALBEDO SCHOOL OF BUSINESS MANAGEMENT A.D.B.A Examination CONSUMER BEHAVIOUR Total Marks: 100 Section A – (5 x 15 = 75 marks) Answer any FIVE of the following 1. What is consumer Behavior? Explain briefly the various factors influencing consumer behavior taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation
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Google Face Book have been assigned a task by Mr. M.S.N. Yahoo‚ CEO of Google Face Book to compile a report investigating the consumer decision making process of both the goal-oriented and the experiential online shopper aged 18-45 years. The main purpose of this report is to better understand and identify the different needs of both the goal-oriented and experiential buying behavior. This report also serves to provide a rough guideline for the company on what actions to consider by giving recommendations
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PSYCHOLOGICAL PRICING: NINE ENDING PRICE Have you ever though what impact does a price which doesn’t end with a simple round number tend to had on consumers? In 1996‚ Schindler and Kibarian published an experimental study to test the influence of Nine Ending Price. This experiment was conducted through direct mail of a catalogue of women’s clothing retailer to around 90000 women. All catalogues were identical except for the prices‚ which ended with 00‚ 99‚ and 88. Results showed that nine ending
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1) What is the impact of social media on consumer behavior and marketing? How are companies monetizing this technology? The impact on consumer behavior and marketing is huge. With the huge growth in ecommerce‚ the use of social media has become a great tool for companies to understand their customers like never before. Companies are monetizing this technology in many ways; whether it’s from crowd sourcing‚ receiving immediate feedback from customers‚ or simply using social media as an additional
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Week Five Student Guide This week’s topics include credit markets’ effect on the economy‚ as well as global economic conditions regarding trade and specialization business decisions. Concepts discussed include credit markets and the role of the Federal Reserve in creating money and controlling the money supply‚ as well as how economies interact with one another. The readings for the week address the role of the Federal Reserve and foreign exchange. These concepts emphasize the role of central
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MKT362 Pricing Assignment 2 – Group-based Assignment January 2013 Presentation MKT362 Assignment 2 Group-based Assignment This assignment is worth 30% of the final mark for MKT362 Pricing. The cut-off date for this assignment is 20 Feb 2013‚ 2359hrs. This is a group-based assignment. You should form a group of 3 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility
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Market Demographics The profile for the typical Pollo Tropical consumer consists of the following factors: 2.2.1 Geographics Pollo Tropical has not set geographic area‚ continually expanding throughout the continent in recent years. 2.2.2 Demographics * Consumers typically belong to the middle class segment of the population. * There is an almost equal ration between male and female consumers. * Ages 18-40 are the population age range mostly seen consuming
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Mango‚ and Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and quality for achieving their ultimate goal. Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri . The
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| Privacy – A New U.S. Cultural Value | | MT459:Consumer Behavior | | Privacy – A New U.S. Cultural Value | | MT459:Consumer Behavior | Kaplan University January 28‚ 2013 Authored by: Dorothy Carrigan Kaplan University January 28‚ 2013 Authored by: Dorothy Carrigan The question we have to answer this week is about personal privacy being a new U.S. cultural value. To begin with‚ I think when you choose to go online‚ you are going to lose any amount of privacy you
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we look at the small cultural shifts that beckon change–the emerging behaviours that are just reaching the mainstream–it seems that consumers are going to expect more than ever. The Cultural Insight team at Added Value recently conducted research to determine the 2014 global trends as defined by culture. Here are the top six trends that will shape consumer behavior in 2014: 1. Multiplicity. We are increasingly expecting things to do more that involves interacting with all our senses‚ offers us
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