logistics: * Closed book closed notes. Language dictionary is permissible upon instructor inspection. * Bring a calculator to the exam as some of the questions may require simple calculations Exam format: * 30 Multiple choice questions * 2 Short answer questions Chapter 17 & 18—IMC‚ Advertising‚ PR‚ Sales Promotion (~45%) * Elements of IMC * AIDA * Push vs. pull strategy * Goal of advertising: Inform‚ persuade‚ remind * Informational vs. emotional appeal *
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16/1/2015 Coursera Feedback — Graded Quiz #1 (Symmetry 3 Part I) Help Thank you. Your submission for this quiz was received. You submitted this quiz on Thu 15 Jan 2015 6:44 PM PST. You got a score of 9.00 out of 10.00. You can attempt again‚ if you’d like. Question 1 Louis Braille developed his embossed dots for the visually impaired in 1824 when he was only 15 years old. The Braille cell is a 2 x 3 point block onto which raised dots are placed. The figure shows the grid (small black do
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1. The Product Life Cycle is a fundamental model of marketing. First what is the product life cycle? How do the marketing mix elements have to respond as the product moves through its lifecycle? What are some of the key strategic choices that must be made at each stage of the lifecycle? Based on this discussion discuss the crucial importance of new products and developing strong brands. Why are new products and strong brands so crucial to marketers? How do most firms identify new products
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of new tour packages‚ open car booking on internet and develop customer database to reach more high class customer. To ensure the company always achieve the target successfully‚ this plan also provided an action plan of managing total budget US$ 3‚ 2 million in 2012. Moreover‚ a control section uses the benchmark of 80% for all objectives. Customer surveys will be analyzed quarterly to evaluate the efficiency of the plan. If any actual quarterly goal results do not get over 80% of the projected
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Running head: Amanda Brown‚ All-in Amanda Ladagana- Accountant‚ All-in Amanda Ladagana National University Amanda Brown 8**2 Mission Greens RD‚ San Diego‚ CA 92**9 6*9-8*9-1**1 email@gmail.com | OVERVIEW | | A highly motivated A/R‚ A/P accounting professional with a verifiable record of accomplishment spanning 10 years. Highly creative acknowledged as a results-oriented and solution-focused individual. Areas of strength include: | | Accounts PayableType 60wpmOrganizational SkillsComputer
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This file OPS 571 Individual Assignment Apply the Learning Curve Theory Part 2 2 includes overview of the following parts: 1. Process Performance Data Initial Report (1st Day) Scenario 0 Process of Waiting Line for Customer Capacity Report Costs Formula for Usage‚ 2. New Simulation Process Scenario 1 (Week 1-2) Changed process has following Configuration: 3. Impact of new configuration on business of Pizza
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S COTT L . A LTHAUS Cline Center for Democracy University of Illinois at Urbana‐Champaign 2001 South First St.‚ Suite 207 Champaign‚ IL 61820‐7461 Office: 217.265.7879 Fax: 217.265.7880 E‐mail: salthaus@illinois.edu Web: www.illinois.edu/~salthaus CURRENT POSITIONS Charles J. and Ethel S. Merriam Professor in Political Science‚ and Professor of Communication‚ University of Illinois at Urbana‐Champaign (2014‐present). Director of the Cline Center for Democracy
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Technology-related trends impacting online consumer behavior (Chapter 7) 35% of online Americans connect to the Internet with a broadband connection. Broadband has increased by 20% in the past 2 years. The U.S. is only the 10th largest broadband market. Broadband users exhibit different online behavior than those using mobile handheld devices or dial up. Q2. social/cultural environment for e-marketers ( Chapter 7) Reputation: brand image and reputation are based on market perception. Relevance:
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| Multiple Choice Quiz (See related pages) Results ReporterOut of 9 questions‚ you answered 2 correctly‚ for a final grade of 22%. 2 correct (22%) | | 6 incorrect (67%) | | 1 unanswered (11%) | | Your Results: | The correct answer for each question is indicated by a . | | | | 1 | CORRECT | | ___________ means doing the right things to create the most benefit for the company. | | | | | A) | Efficiency | | | | | | B) | Effectiveness | | | |
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Points = 5.00 Marketing Plan: Phase II William Pacheco Adam Newsome Catherine Love University of Phoenix Marketing MKT/421 Professor Mark Sanders January 1‚ 2014 Introduction This paper will address the following: identify the segmentation criteria that will affect McDonald’s target market selection‚ identify McDonald’s target market‚ describe the organizational buyers and consumers of McDonald’s product and the factors that influence their purchasing decisions‚ discuss how these
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