MKT B370 Unit 5 Strategic capacity planning and facility design 120 OUHK Course Team Developer: Prof. Lee Tien Sheng‚ CUHK Dr Zhao Xiande‚ City University of Hong Kong Designer: Coordinator: Member: Production ETPU Publishing Team Cliff Hall‚ OUHK Dr Matthew Yeung‚ OUHK Ken Chan‚ OUHK Copyright © The Open University of Hong Kong‚ 1999‚ 2004‚ 2006‚ 2008‚ 2009‚ 2011. Revised 2012. All rights reserved. No part of this material may be reproduced in any form by any means without permission
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Overview & Objectives Marketing 310‚ Consumer Behavior‚ is the study of consumer behavior from a theoretical and practical standpoint. The course seeks to understand the role of the behavioral sciences (e.g.‚ anthropology‚ sociology‚ psychology) in buying behavior and to integrate the theoretical world of the behavioral sciences with the practical world of marketing. Social‚ interpersonal‚ and mediating influences are examined and evaluated as a basis for marketing decisions. Learning Objectives
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1.2a What is your distribution plan for your product or service? Discuss how SCORE mentoring might be of assistance in your distribution planning. Use appropriate references and post to the 1.2a discussion board. Business dictionary defines distribution plan as a plan created by the management of a business that specifies how the firm intends to transfer its products to intermediaries‚ retailers and end consumers. Currently I am a full time seller on eBay. eBay is an ecommerce company that
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Flowchart for a Process Paper Operations Management 571 August 28‚ 2010 Flowchart Process There are multiple processes that we do in our daily lives that we would like to take a short amount of time to complete it. "A process is any part of an organization that takes inputs and transforms them into outputs that‚ it is hoped‚ are of greater value to the organization than the original inputs" (Chase‚ Jacobs‚ Aquilano‚ 2006‚ p. 154). Flowcharts are easy-to-understand by demonstrating step-by-step
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The first exercise I was able to access is the vocabulary exercise which improve my knowledge about Marketing terms. Although some of the questions were a little tricky but I was able to answer them.For example‚ in questions one I didn’t know the 4p’s were also known as the “controllable”.The next exercise that I did was the create your own product‚ which was quite fun. I had to name the product‚ describe it which is part of the promotion‚ also picking the appropriate price and where will the product
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The qualities a Medical Administrative Assistant should possess‚ there are many of these here are just a few of these qualities the M.A shall possess. Which include people skills‚ communication skills‚ analytical skills‚ planning activities‚ and computer skills. A realistic example of one of these qualities would be; if a patient comes into the office very irate and upset about the amount they were charged on their bill. Having good people skills will help you out with calming the patient down and
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1.1 Interrelationship between consumer behavior and marketing concept Marketing comprises of all the activities and tasks undertaken to promote and sell the product to the end consumer. It encompasses a wide array of techniques that can be used to push the product/service to the consumer and get them to pay for the same. Marketing can also be done for non-selling objectives like brand awareness‚ recognition‚ brand image enhancement etc. In essence‚ marketing concept creates a value for the customer
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subject MKT 243. The details are as follow: 1. Cover page (logo of company‚ address company‚ principals & date submitted) 2. Executive summary 1. Objectives 2. Vision 3. Mission 3. Background/ history 1. Company and product history 2. Company profile 3. Management board 4. Organizational chart 5. Business description 4. Marketing strategy (6 P’s) 1. Product
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Jan 18‚ 2014 The research paper I read was called Relationship between dispositional mindfulness and substance use. The purpose of this paper is if you increase the hours of mindfulness or meditation then that will decrease the number of cravings for the substance in question. The methods used in this lab were they used an outpatient substance abuse program where each subject had to complete an inpatient program‚ there were 281 participants. They then separated them in to groups by race‚ sex
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University of Phoenix Material Terms and Definitions Worksheet Write brief descriptions for each of the following terms. If you use an outside source to define them‚ include an APA citation for the source. |Scientific method |principles and procedures for the systematic pursuit of knowledge involving the recognition and formulation of a problem‚ the collection of data | | |through observation and experiment‚ and
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