MKT 3301 CHAPTER 10 QUIZ QUESTIONS Question 1 10 out of 10 points Direct _____ involves personal sales contact between a representative of the company and an individual consumer. Selected Answer: b. selling Answers: a. marketing b. selling c. distribution d. servicing e. pricing Question 2 10 out of 10 points The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost. Selected Answer: a. TRUE Answers: a. TRUE
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this process‚ two or more parties cooperatively interact in ways to accomplish a goal or reach an end: Student Answer: collaboration. competition. conflict. trauma. autonomy. Instructor Explanation: Week 4 Lecture Points Received: 5 of 5 Comments: Question 5. Question : (TCOs 4 & 7) This trigger includes physical characteristics (such as race or gender)‚ clothing style or fashion‚ distinctive
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Changing Criterion J. Within Subject Matching Read the following scenarios and match each scenario with the correct type of experimental design. 1. ___C__ Two classes of children are studied regarding the effects of a new teaching method in science. One group received the new method of instruction‚ while the other group uses the standard‚ traditional method of instruction. Both classes are measures for achievement before and after the
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Week Three: 1. Why should you never designate minor children as your primary beneficiary‚ but instead put assets intended for them into a trust? a. Because they cannot be trusted to manage their own money b. Because their guardians will likely mismanage the funds c. Because minors cannot legally inherit money d. Because the money will be held in probate court for over a year 2. Having a durable power of attorney for health care (PoA) in place is a good idea in the event that a. your physician
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Question Type: # Of Questions: # Correct: Multiple Choice 20 20 Grade Details - All Questions 1. Question : What will you need to understand and measure for an effective reengineering project? Student Answer: Cost and risk Performance of existing processes for a baseline Strategic analysis and workflow Inputs and outputs Instructor Explanation: p. 492 Points Received: 1 of 1 Comments: 2. Question : Enabling organizations
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Week 4 Knowledge Check Study Guide Concepts Mastery Score: 10 / 12 Questions Types of visuals for presenting data‚ 100% 1 2 3 33% 4 5 6 100% 7 8 9 100% 10 information‚ and ideas Choosing the right visuals to present data‚ information‚ and ideas Developing an oral or online presentation Using visuals to enhance your presentation 11 12 Concept: Types of visuals for presenting data‚ information‚ and ideas Mastery 100% Questions 1 2 3 1. In which scenario would you use a
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Knowledge Check Week 2Results Concepts Marginal Revenue‚ Marginal Cost‚ and Production Marginal Productivity Mastery 100% Questions Score: 12/14 1 2 3 7 100% 4 5 6 9 11 Average Total Cost 0% 8 10 Fixed and Variable Costs 100% 12 13 14 Concept: Marginal Revenue‚ Marginal Cost‚ and Production Concepts Marginal Revenue‚ Marginal Cost‚ and Production Mastery 100% Questions 1 2 3 7 1.Purely competitive firms increase total
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same time by the same person Allow attention to be concentrated on the part of the system pertinent to a particular audience‚ without confusing people with details irrelevant to their interests Facilitate the focusing of attention on one area (subsystem) at a time without interference from other parts Break a system into smaller‚ more manageable and understandable subsystems Build different parts of the system at independent times and have the help of different analysts
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Marketing Defined University of Phoenix MKT/421 – Marketing Marketing Defined Marketing is often thought of as advertising and selling‚ but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault‚ Cannon‚ and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods
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1 ________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience. Media selection Media scheduling Copy testing Content analysis 2 Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods? Brand exposure reported by consumers Impact on sponsor’s bottom line Consumers’ brand knowledge Extent of media coverage 3 What function does a company’s public relations department perform
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