MKT 505 – ADVANCED AND APPLIED BUSINESS RESEARCH PROGRAM: SEMESTER: COURSE TYPE: CREDITS: PREREQUISITE: DAYS OFFERED: TIMINGS: INSTRUCTOR: CONTACT EMAIL: OFFICE: TELEPHONE: CONSULTATION HOURS: MBA Evening Fall 2011 Core 3 MKT 501 – Marketing Management Mondays and Thursdays (inclusive) 6:00 pm – 7:40 pm Dr. Huma Amir hamir@iba.edu.pk Room # 302‚ Administration Block‚ Main Campus 0092 21 111 422 422 Ext. 305; IP #2631 On appointment COURSE DESCRIPTION “Perplexity is the beginning of knowledge”
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WP/07/227 Public Financial Institutions in Developed Countries—Organization and Oversight Lev Ratnovski and Aditya Narain © 2006 International Monetary Fund WP/07/227 IMF Working Paper Monetary and Capital Markets Department Public Financial Institutions in Developed Countries—Organization and Oversight Prepared by Lev Ratnovski and Aditya Narain Authorized for distribution by David Marston September 2007 Abstract This Working Paper should not be reported as representing the views
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Krugman Reading General equilibrium model of noncomparative advantage trade driven by economies of scale (internal to firms) Scale economies->imperfect competition Trade and gains from trade in economies w/ identical tastes‚ tech‚ factor endowments Economies of scale provide alternative to dif in tech or factor endowments as explanation of international specialization and trade Three (3) stages to solve 1. Analyze demand curve facing individual firm 2. Deriving pricing policy of firms and relate
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Segmentation – targeting – positioning 1 Using market-product grids: see how Reebok use different Reebok shoes to reach segments of customers with different needs Single product multiple market segments e.g. TIME magazine multiple geographical mkts multiple products multiple segments firm offers variations of the basic product to high-end and low-end users e.g. GAP with Old Navy‚ Banana Republic segments of one mass customization built to order Segmentation – targeting – positioning
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Client Pitch Presentation James Thomas MKT 571 04/26/2014 Overview • • • • One of the biggest beverage companies Strong and dynamic leadership Top bottling network 1985‚ Coca-Cola changed its formula introducing New Coke. Marketing • In 1997‚ Coca-Cola gave their products a “global facelift” • Created new graphics for packaging‚ POS materials‚ street signs‚ trucks and vending machines. • New global advertisement “Welcome to the World” • Put Coca-Cola “within an arm’s reach of desire” Global
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VOLATILITY AND RISK RETURN IMPLICATION OF GLOBAL FINANCIAL MELTDOWN FOR THE NIGERIAN STOCK EXCHANGE. By Ifeanyi O. Nwanna Reg. No:2006417001P Being a Seminar Paper Presented to the Department of Banking And Finance‚ Faculty Of Management Sciences‚ Nnamdi Azikiwe University‚ Awka in partial fulfillment of the requirements for the award of Doctor of Philosophy(Ph.D) in Banking and Finance Course Code: Fin 703- Theory and Practice of Money
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“The Heart of your Strategy” article summary Grand Canyon University: MKT 450 ‘The Heart of your Strategy’ article deals with how an industry can increase its sales in market and get better revenue as compare to its competitive industries. In this article the customer loyalty factor has been considered as one of the strategy of business. Customer Loyalty deals with giving customers what they actually want in their product and how a company can fulfill the customers’ needs by giving them
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MKT 301 Current Reading Assignment #1 Managing an Online Reputation Our generation’s lives revolve around the internet. Our every need can be fulfilled by the internet. We can get anything and everything such as answers to our questions‚ or ordering clothing and groceries‚ and social media. We turn to the internet for most of our answers because it is private and quick. Almost everyone can gain access to the internet which can be a very powerful tool for businesses if utilized in the right
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Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham‚ a pharmacist in New Bern‚ North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902‚ from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers‚ have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They strive
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Michelle Young MKT 568 Starnes-Brenner Machine Tool Company 1. Is what Frank did ethical? By whose ethics—those of Latino or the United States? a. What frank did was unethical based on the United States standards of ethics. However‚ if it is part of Latino culture I can see why he would act unethically‚ so that he could conduct business. But‚ since the company is state owned company Frank should act accordingly to the ethical standards of the business set by the company. 2. Are Frank’s two different
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