What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail‚ catalogs‚ telemarketing‚ etc. Interactive/Internet Marketing Back and forth- users participate and
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Chapter 12 National Income Accounting and the Balance of Payments National Income Accounts Gross National Product is the value of all final goods and services produced by its factors of production and sold on the mkt in a given time period. It can be divided into: 1. consumption 2. investment 3. govn’t purchase 4. current account balance Capital Depreciation and National Transfers GNP has to be equal to national income. In order for this to hold we need to make some adjustments
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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(abnormal return‚ efficient mkt makes unpredictable) Rt= Rft + B(Rmt – Rft) Weak: past market info‚ weak form efficiency‚ tech analysis will fail Semi-Strong: all public info‚ repurch info‚ semi strong form efficiency‚ fundamental analysis will fail Strong: all information‚ inside info‚ strong form efficiency Examine mkt info: can it be used to generate higher return than justified given risk? (abnormal return) Abnormal Return= Rt – (Rpt + B(Rmt-Rft)) =0?‚ if +/- mkt is inefficient Capital
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Official Languages: Uruguayan Spanish Currency: Uruguayan peso (UYU) Capital: Montevideo Population: 3.4 million GDP (by PPP): US $40.7billion (2010) Submitted By: Group – M1 – 3 Sowmya Amin – Mkt-01 Chirag Gahlaut - Mkt-13 Darshan Gandhi – Mkt-15 Kavan Jani - Mkt-19 Tanvi Moolur – Mkt-36 Uruguay Business Etiquette Uruguayans pride themselves on being very European in attitude and conduct business accordingly. It is a stable country with a strong middle class and a good place for
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(EMBA)‚ SUMMER 2013 | | | |Days |Course ID |Course Title |Course Instructor |Time |Room no | |Thursday |MKT 701 |Marketing Management |TBA |6:30 PM - 9:30 PM |UB 0901 | |Thursday |MGT 701 |Management of Organisation
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ADM 3350N‚ Winter 2013 Prof. Yuri Khoroshilov Midterm exam IMPORTANT: Please‚ show your work for all questions (excluding multiple-choice questions) Please‚ keep at least 4 decimal points while performing your calculations. Marks will be deducted for rough rounding!!! The exam consists of two parts and one bonus question and is counted out of 40 points. In case your total mark (including the bonus question) exceeds 40 points‚ you will be awarded only 40 points for this exam and no extra
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MBA Assignment 2nd Mid Makeup Chapter 6 Summary: Listening to Customers Through Research Understanding customer expectations is required for delivering superior service. The chapter states that the customers compare perceptions with expectations when judging a firm’s services. However‚ the nature of customer service expectations and how they are formed has remained ambiguous. Researchers have defined customer service expectations in a variety of ways but with no conceptual framework to link different
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A labyrinth is classically a human construction designed to confuse. It can trap our lives‚ hiding our past and future and constantly forcing us to make choices‚ even though we may not know what the consequences of those choices might be. The confusion of the puzzle may even tempt us to run blindly through the labyrinth‚ ending in disaster. Life itself is often considered such a labyrinth‚ and by adopting the strategies of travelers who came before and choosing our path cautiously while playing
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Chapter 2 Opportunity cost of capital – rate of return expected to be received from alternate investments forgone. NPV – Present value of cash flows less the cost of acquiring the asset acquire assets with positive NPV‚ positive NPV = good project Rate of Return = profit/cost or investment (good investments have higher rate of return than opportunity cost) Higher discount rate ( lower discount factor (lower NPV Investment Decision Rules: 1. accept if positive NPV 2. accept
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