Course Title Principles of Marketing (MKT 101) Prepared by Mithila Islam Tisha Id# 2010-2-10-270 TanzilaHossain Id# 2010-2-10-267 SupriaDebnath Id# 2010-2-10-122 Masuda Mustari Sun Id# 2010-2-10-272 Kazi Lubaba Islam id# 2010-2-10-201 Prepared for Kashfia Ahmed Senior lecturer Department of Business Administration Date of submission 21thApril 21st April 2011 Kashifia Ahmed Senior Lecturer‚ Department of Business Administration‚ EastWest University‚ 43
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marketing‚ operations‚ distribution‚ finance‚ customer service) Primary Flows in a Supply Chain: Supply Chain Management: -Management of flows between and among supply chain stages to maximize total supply chain profitability. -Ensures that the final customer receives the right product‚ at the right cost‚ at the right time‚ in the right condition‚ and in the right quantity. Supply Chain Profitability: -the total profit to be shared across all stages of the supply chain. -Supply chain success should
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1. What makes a publicly held corporation different from a public corporation? a. 0 A publicly held corporation has had an IPO‚ and has many private shareholders rather than being a corporation owned by a governmental entity. b. 0 A publicly held corporation is entitled to limited liability‚ but the public corporation is not. c. 0 A publicly held corporation must have a charitable purpose‚ but a public corporation need not have a charitable purpose d. 0 They are two terms that have the same meaning
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Dear Students This is a gentle reminder about the Final Examination of AF3110 Intermediate Accounting 1. Details of the Final Examination are as follows: ‐ Date: 8 December 2014 (Monday) ‐ Time: 7 pm – 10 pm (3 hours) ‐ Venue: SH2‚ Sports Hall 2‚ Kwong On Jubilee Sports Centre (Communal Building) ‐ Scope: All Lessons ‐ Format: Closed book examination ‐ Question type: Essay (31.5%)‚ Computational (25%) and Journal Entries (43.5%) Additional Instructions: You are reminded to study all teaching materials
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1) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is
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Yinan Yang MKT 300 John Eaton Dec. 10th.2012 Simulation Paper Q1+Q2 Major Decision: A. Company Name: In this first quarter‚ I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. B. Target Market: At the point of Q1‚I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer‚ customers will be much more than the other two. People
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Students‚ please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors‚ training on how to grade is within the Instructor Center. Assignment 2: Advertisements to Compare Due Week 4 and worth 150 points Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook. Create a matrix‚ table or a figure
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International Marketing (assignment 2) (sample 1) ( Sony) rketing TABLE OF CONTENT Assignment Question 1) Introduction International Marketing Sony Corporation company’s background overview • Sony Rolly Figure 1.2 2) Situational analysis PESTLE analysis • What is PESTLE analysis? • Figure 2.2 • Sony’s Pestle analysis SWOT analysis • Sony’s SWOT analysis Figure 2.3 Marketing mix (4p’s) • Product • Promotion • Price • Place (distribution) 3) International Marketing Objective
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CASE –II MARKETING SPOTLIGHT- DISNEY Q1: What have been the key success factors for Disney? Answer: ✓ Marketing family entertainment: a fun experience and homespun entertainment based on old-fashioned family values. Disney responds to these consumer markets. For example if family goes to see a Disney movie together. They have a great time. They want to continue this experience. ✓ Products: addition to the movie‚ Disney created an accompanying soundtrack album‚ a line of toys and kid’s
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What is a customer database? Definition of marketing? Matching organisational resources with environment opportunities The tactical role of marketing research is to make more informed marketing decisions provide relevant information to business managers determine information needs Marketing management information systems gather internal and external information on a continuous basis The marketing research process involves
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