Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Cheryl Hebert Student ID: 000234425 Date: July 7‚ 2014 Mentor Name: Amy Stonoha Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product
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from their fellow students. They should understand that any plagiarised and/or copied assignment will result in a heavy market deduction. Small Business Plan The purpose of this TMA is to set up a small business plan through the attempt of the following questions: 1. Using external references discuss the advantages and the disadvantages of small business. 2. State the purpose of the business you intend to establish. 3. Identify the internal and external stakeholders. 4. Discuss
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General Appliance Corporation is a manufacturer of all types of home appliances. The company has a decentralized‚ divisional organizational structure‚ which consists of four product divisions (electric stove‚ laundry equipment‚ refrigeration and miscellaneous appliance division)‚ four manufacturing divisions (chrome products‚ electric motor‚ gear and transmission and stamping division) and six staff offices (finance‚ engineering‚ manufacturing‚ industrial relations‚ purchasing and marketing staff)
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Small Business Plan Name of the business: Ripe and Ready Fruit & Veg Location: Main Street‚ Blacktown Legal structure: Private Company Industry Type: Tertiary Industry Part A: Operations 1. Description of goods sold Goods are items which can be seen or touched. The primary goods which are sold by Ripe and Ready Fruit & Veg are fruit and vegetables to satisfy the needs and wants of consumers. Fruit and vegetables are the goods which are sold by Ripe and Ready Fruit & Veg and
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HOUSEHOLD APPLIANCES Prepared by Bora Esen 2010 İGEME Export Promotion Center of Turkey HOUSEHOLD APPLIANCES‚ PARTS AND COMPONENTS CLASSIFICATION Harmonized System Numbers of the Products Refrigerators (household type): 8418.10‚ 8418.21‚ 8418.29 Washing machines (household type): 8450.11‚ 8450.12‚ 8450.19 Dishwashers (household type): 8422.11 Ovens‚ other cooking and small kitchen appliances‚ etc.: 7321.11‚ 7321.12‚ 7321.13‚ 7321.19‚ 8516.50‚ 8516.60‚ 8509.40‚ 8509.80‚ 8516.71‚ 8516
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Small Business Plan m m C C Executive Summary Proposed Name of business: Chocolate Milk Proposed address: Prime function of the business: providing a variety of clothing to men Mission statement of the business: to provide Men with quality clothing‚ having a variety and a great location. Vision of the business: aim of the business is to expand and franchise to allow customers to purchase quality clothing Legal structure of the business: legal structure of Chocolate Milk is a private
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Table of Contents I. ASSUMPTIONS FOR THE PROFILE AND MARKETING PLAN 3 II. COMPANY PROFILE – KIRIAZI GROUP 3 1. HISTORY AND OVERVIEW 3 2. COMPANY FACILITIES AND PRODUCTS 3 3. CUSTOMERS 3 4. COMPETITORS 4 III. MARKETING PLAN - Campaign Title: “Quality.. A good reason to come back” 5 1. EXECUTIVE SUMMARY 5 2. SITUATION ANALYSIS AND MARKET SUMMARY 5 SITUATION 5 Company Analysis 5 Product Offering 5 Competitor Analysis 5 MARKET 6 Market Attractiveness (Local Competitors): 6 Business Strength
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approximately ten percent of total scrap metals exported annually. In this marketing plan‚ we focus on the supplier side‚ specifically in the residential area‚ to obtain more recyclable materials in order to maintain its exporting market share in the industry. We suggest SA Recycling apply a market penetration strategy as its strategic direction for long-term sustainable growth. Within the next year‚ we recommend five marketing activities to ensure SA Recycling’s objectives are attainable. First‚
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Finances and being manager‚ Valencia will be the Sales Associate and Customer Service Representative‚ Zurabyan will being charge of Inventory and the stock room‚ Khachatourian will be in charge of Human Resources and all workshops‚ and De Rosa will be marketing manager. To make our business accessible to a wider group of students‚ we chose an office building that is in close proximity to both Toll Middle School and Hoover High School. As a result‚
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Sample Marketing Plan The sample plan in this document is provided as a guide only. Please apply your ideas to this guide‚ and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment. This is a sample marketing plan for a small business‚ Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information
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