Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A‚ Section B‚ and Section C)‚ you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan‚ for which a template is
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Company G 3-Year Marketing Plan Student Name: + Student ID: + Date: + Mentor Name: + Table of Contents Introduction Mission Statement The Product Consumer Product Classification Target Market Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model SWOT Analysis Strengths Weaknesses Opportunities Threats Market Objectives Product Objective Price Objective Place Objective Promotion Objective Marketing Strategies Product Strategies
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Mc Flavor Grill The Mc Flavor Grill supports our Company G mission Statement of: “We enable consumers to improve the quality and convenience of their lives by providing high-quality‚ innovative electronic solutions”. The Mc Flavor Grill provides a convenient electronic start that ignites the flavored wood pellets with an innovative heat rod and incorporates this with an electronic thermometer that will establish a consistent cooking temperature while barbequing and smoking meats. The Mc Flavor
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Developing a Marketing Plan The basic stages include 1. examine the current situation 2. identify potential threats and opportunities 3. set objectives 4. develop strategies – including advertising and promotion. This paper illustrates the types of information typically appearing in each section of a product marketing plan. Business units within the firm have their own product marketing plans that focus on specific target markets and marketing mixes for each product. Product marketing plans
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Company G 3-Year Marketing Plan Assessment Code: VZT1/MKT1 Date: 04/27/2014 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product
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Company G 3-Year Marketing Plan Assessment Code: 318.1.5: Marketing Plans Student Name: Student ID: Date: 12/15/2013 Mentor Name: Table of Contents Introduction Mission Statement Market Objectives Target Market Product Objective Price Objective Place Objective Competitive Situation Analysis Consumer Product Classification Analysis of Competition using Porter’s 5 Forces Model SWOT Analysis Strengths Weaknesses Threats Marketing Strategies Price Strategies
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Company G 3-Year Marketing Plan Assessment Code: Task 318.1.5-06-15 Student Name: Sandra Edwards Student ID: 000175429 Date: 10/15/10 Mentor Name: Donna Pope Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis
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Company Q 3-Year Marketing Plan Table of Contents Table of Contents 2 Introduction 4 Mission Statement 4 The Product 4 Consumer Product Classification 5 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 The threat from substitute products is low as there are not too many substitute products available. The price of QWell Air Purifiers is competitive and the quality is differentiated and better from other products of the same classification
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Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Rated 3.75 out of 4 Table of Contents Introduction 2 Mission Statement 2 The Product 2 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 4 Weaknesses 4 Opportunities 5 Threats 5 Market Objectives 6 Product objective 6 Price objective 6 Place objective 6 Promotion objective 6
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Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A‚ Section B‚ and Section C)‚ you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan‚ for which a template
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