Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Cheryl Hebert Student ID: 000234425 Date: July 7‚ 2014 Mentor Name: Amy Stonoha Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product
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Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Lauren Lambert Student ID: 295309 Date: 3/4/2014 Mentor Name: Aneesah Sultan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not
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Company G 3- Year Marketing Plan MKT1 Table of Contents Introduction ……………………………………………………………………………….3 Mission Statement ...………………………………………………………………………3 The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3 Target Market ……………………………………………………………………………..3 Competitive Situation Analysis …………………………………………………………..4 Analysis of Competition using Porter’s 5 Forces
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