"Mkt501 case 2" Essays and Research Papers

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    Case 2: Find somebody else Question 1: What principles of supportive communication and supportive listening are violated in this case? During the conversation between Ron Davis – the relatively new general manager of the machine tooling group at Parker Manufacturing and Mike – a plant manager who reported to Ron‚ Ron had violated some principles of supportive communication and supportive listening. First of all‚ Ron had violated Descriptive and Problem-Oriented principles. For example‚ Ron expressed

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    Case Study Air Asia 2

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    Group 2 Michelle De Jesus Beatrix Evangelista Keisha Dawn Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has

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    Business Ethics: Case Study 2: Starbucks’ Mission: Social Responsibility and Brand Strength 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? * Starbucks achieved social responsibility by taking steps to follow guidelines‚ minimize its environmental “footprint”‚ and became involved with the community. This is important to the company because ethical companies do better in the long run. Customers feel good about bringing business

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    Case 7-2 Joan Holtz

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    toolshed: capitalized e) Interest on money borrowed to finance construction: capitalized f) Local real estate taxes: capitalized g) Cost of mistakes: expensed h) Overhead costs capitalized i) Insurance & non-covered by insurance costs: expensed 2. a) Firstly‚ we need to match its depreciation to revenue still being earned from the theater‚ small stores‚ and apartment buildings‚ until the building gets razed. This demonstrates that Archer Company’s intentions when purchasing the land and buildings

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    Marketing case studying 1. What criteria did Sno use to determine the suitability of Japan as an international market for SnoVac products? What criteria did he not use? What may have been the impact on the success of Sno’s marketing plan of his choice of criteria? The criteria were determinate by the size of the market‚ and also for the Australia time zone. Sno didn’t use travelling‚ labelling‚ and quarantine criteria about Australia. The marketing strategy that Sno used was focused on Japan. 2. Was

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    the Extrusion Presses‚ Metalcrafters will have to choose between a small press costing $650‚000 and a large press costing $1‚000‚000. Due to capacity constraints‚ Metalcrafters can only choose 1 to order. Additionally‚ management had to choose between 2 parts orders between Eades Electric and Sawmasters due to limited capacity. Analysis of the future cash flows from each press is located in the appendix. The NPV method was the preferred evaluation method for reasons mentioned in the following section

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    Case 2 Back Row Group

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    must prove yourself and have experience in the business world and prove that you continue to grow the business and make it successful. In the case it talks about Bill Darley the second generation owner‚ and how he was thinking about who would run W.S. Darley & Co if he were to die‚ and he realized it was time for a succession plan. As stated in the case‚ Bill‚ his brother Reg‚ and his sister Pat took a look at all the family and non-family executives at the company‚ and felt there were three employees

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    Issues 1. Did Krasnovski perform a good job by leveraging Kalashnikov ’s name in branding Russian Vodka? What other products can be leveraged on Kalashnikov ’s name? 2. Are the brand element chosen by Krasnovski relevant and deliver what it intend to deliver? 3. How should Krasnovski address the issue of ban of Kalashnikov vodka complaint by Portman Group? Analysis Kalashnikov is an inventor of AK 47 assault rifle and this weapon is known in many part of the word simply by the name Kalashnikov.

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    Case Study Two Name Accounting and Finance 02Feb2011 Dear President of LJB Company‚ (1) If the LJB Company should decide to become a publicly traded company‚ a few internal controls should be implemented to comply with the Sarbanes-Oxley Act (SOX). * Management will need to provide periodic quarterly reports to evaluate the effectiveness and reliability of LJB’s internal controls over financial reporting procedures. * Management should certify the accuracy and fairness of presentation

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    Case 6-2 Birch Paper

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    Case 6-2 Birch Paper Company Internal Environment • Medium sized‚ partly integrated paper company • Portion of paperboard output was converted into corrugated boxes by the Thompson Division • Four producing divisions and a timberland division to supply part of company’s pulp requirements • Divisions judge independently on basis of profits and return on investments • Decentralization successful‚ company’s profits and competitive position improved External Environment Customer/Supplier

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