one of the worlds first truly luxury hybrid vehicles which was intriguing to Sanger‚ especially with the vacant dealership availability. The U.S. electric passenger car industry in 2011 was described as being in its infancy‚ because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price‚ travel range and vehicle size‚ along with other secondary concerns. U.S. buyers of electric passenger cars are segmented very specifically;
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tastes D) use of the top-down approach to space management Answer: C Diff: 2 Page Ref: 386 Skill: Terminology/Concept 3) Which retail merchandising strategy reflects the need to appeal to specific target markets through different product offerings? A) rationalized retailing B) micromerchandising C) battle of the brands D) cross selling Answer: B Diff: 2 Page Ref: 386 Skill: Terminology/Concept 4) Which merchandising strategy is similar to scrambled merchandising
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marketing research 2. Explain the four basic levels of scales. 3. Describe scale development and its importance in gathering primary data. 4. Discuss comparative and non comparative scales. Fast Food‚ Side by Side‚ Restaurant Location and Loyalty Among the more important problems facing the Burger King Corporation is selecting sites for new restaurants that will attract sufficient customer loyalty for the new store to be profitable. Since Burger King has many more major competitors today
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probability the technology will be successful‚ and if it is‚ stands to return $584 M in net margin. If the technology is not successful‚ net margins drop to $234.5 M as significant rework would be required adding to the schedule and cost of product development. In addition‚ unit sales would be reduced by 4% for every month of delay. This option represents the greatest risk vs reward as you will see that other options either have no risk associated with them (Option 1) or have much less variance
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Ch 3 – Strategic Planning for Competitive Advantage Strategic planning: the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities. Goal is long-run profitability and growth. Two questions: what is the organization’s main activity at a particular time? How will the organization reach its goals? Achieve strategic planning through a marketing plan. Planning: process of anticipating future events and determining
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appropriate segmentation base for: (a) expensive holidays (b) opera subscriptions (c) Picture magazine subscriptions (d) health clubs? Occupation is the most appropriate segmentation base for personal computers and cellular telephones because these products reflect a person’s career and profession. Education should be
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1) Product range 2) Brand name 3) Product quality | Weakness: 1) Inventory cost 2) Unstable supply 3) Labor retentions | Opportunity: 1) High growth 2) Low Inflation 3) Political certainty | Threat: 1) Strong competition 2) Regional disparity 3) Reduced tax benefits | Sources of competitive advantage: Market position: porters -The internal rivalry: -Identify competitors: -firms making the same product or products to the same customers at a similar products to
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are used to dispel darkness from one’s life. Our candles is a herbal product born out of the unique amalgamation of ancient Ayurvedic texts and modern research. The formulation used smoke as a medium to carry herbal fumes ‚ which repel mosquitos. As the name suggests the candle provides threefold benefits:- emits light‚ mosquito repellent and is a herbal product(no smoke) .Keeping in view the rural areas we thought of a product which provide the people an immediate relief from mosquitoes. Nearly
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7) Data from a small bookstore are shown in the accompanying table. The manager wants to predict Sales from Number of Sales People Working. Number of sales people working | Sales (in $1000) | 4 | 12 | 5 | 13 | 8 | 15 | 10 | 16 | 12 | 20 | 12 | 22 | 14 | 22 | 16 | 25 | 18 | 25 | 20 | 28 | x=11.9 | y=19.8 | SD(x)=5.30 | SD(y)=5.53 | a) Find the slope estimate‚ b1. Use technology or the formula below to find the slope. b1=rsysx Enter x‚y Data in TI-84 under STAT > STAT
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benefit and profits. Organization runs social marketing campaign try to change behavior‚ improve personal welfare and benefits the society. Background‚ Target Audience & Behavior Change Starbucks is an international chain of coffeehouses. (The New York Times‚ 2012) For Earth Day 2011‚ Starbucks tells everyone an exciting event. On April 22‚ Starbucks inviting everyone to join their campaign: bring a reusable mug get a free drink (coffee or tea‚ hot or iced). That is a big surprised happened
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