Communication strategy of Bajaj’s quadricycle About Quadricycle The RE60 was unveiled at the January 2012 auto expo in New Delhi‚ the RE60‚ and India’s first quadricycle. It is very different from the quadricycles in Europe‚ which are expensive‚ low-volume‚ novelty vehicles made of exotic materials. The RE60‚ on the other hand‚ is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal. Powered by a water-cooled‚ 216-cc‚ single-cylinder engine encased
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and positioning in Thailand. Our recommendations are based on research about the general dental hygiene sector in Thailand and theories that we have learned in marketing management. Our marketing team presents our findings in a marketing plan‚ which is based on the different marketing theories covered in the book Marketing Management by Philip Kotler and Kevin Lane Keller. Company profile Smiles‚ they say‚ make the world go round. A smile can take you places. A smile is a simple thing. The minimum
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Why is it important for an e-business model to create value in a way that is differentiated from the way competitors’ models create value? A: What is the Balanced Scorecard and how do companies use it in e-business? A: The Balanced Scorecard provides a framework for understanding e-marketing metrics‚ companies are using them to create and plan their e-business vision and strategies. The balanced Scorecard provides 4 perspectives to the e-business company‚ which are customer perspective
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http://www.business-standard.com/india/printpage.php?autono=45803... A viral hit Shelly Walia / December 10‚ 2011‚ 0:02 IST Kolaveri Di is fast becoming a case study on how viral marketing can create a cult following for a product. Shelly Walia analyses the strategy that went into making this song an instant hit. It’s a classic case of ‘viral marketing’ gone wild‚ says brand expert Harish Bijoor about the far-reaching impact of the song Why this Kolaveri Di. This quirky Tanglish (a portmanteau
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At the 2011 Australian Census the suburb recorded a population of 8‚061. • Density 4‚240/km2 (10‚990/sq mi) Period West End Australia People Persons (no.) 2012 8‚710 22‚710‚352 Male (no.) 2012 4‚431 11‚304‚018 Female (no.) 2012 4‚279 11‚406‚334 Median Age (years) 2012 33.2 37.3 Population by Age group - Persons Population by Age group - Persons - 0 to 14 years (%) 11.1 Population by Age group - Persons - 15 years to 24 years (%) 15.9 Population by Age group - Persons - 25 years to 34
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Ch. 20 -Practice 1. If M = the money supply; Y = real output‚ P = the price level‚ and V = velocity‚ which of the following equals the velocity of money? A. (Y x M)/P B. (P x M)/Y C. (P x Y)/M D. (P x Y) +M 2. If the equation of exchange is MV = PY the Y represents: A. Nominal GDP B. Real GDP C. Potential output D. Economic growth 3. According to the equation of exchange‚ if real output and the money supply stay the same and the price level increases: A. The velocity of
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TV Advertisement Danica Patrick is walking on a racetrack where an Elio is parked. “Have you ever seen something so modern‚ sleek‚ and sophisticated? It’s the Ellio.” Switch to Danica in the middle of a living room with kids playing and a mom and dad cleaning and worrying about money. “Its affordable too. It’s so fuel efficient‚ you will never worry about gas prices again.” See Danica Patrick driving car fast around racetrack while you hear: “Elio is the next big‚ little‚ thing when
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Perception problem of the customers of Dominos 9 6. Marketing and Communication objectives 10 5.1 Communication objectives 10 5.2 Marketing objectives 11 7. Campaign idea 12 8. Marketing communications strategy and tools 13 9. Advertising 13 10. Sales Promotion 15 11. Direct Marketing 16 12. Internet based marketing 17 13. Campaign Measurements 19 14. Conclusion 20 1. References 21 1. Introduction Domino’s pizza is a company which was founded in Michigan
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Monday Time: 13:00 to 13:30 1st ad:- Fogg deo Questionnaire: 1) Mention the target audience of the advertisement. Ans: Men(age group 16 to 35 years) 2) What was the television show before and after the advertisement? Ans: Emotional Atyachaar 3) Did you like it or no? Y? Ans: yes‚ I like it. The dialogues and statements used in the ad draw your attention towards it and you intend to buy it. 4) Mention the time and duration
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CHAPTER 5 Choosing the type of probability sampling What you will learn in this chapter: •• •• •• •• •• •• The types of probability sampling and how they differ from each other Steps in carrying out the major probability sample designs The strengths and weaknesses of the various types of probability sampling Differences between stratified sampling and quota sampling Differences between stratified sampling and cluster sampling Differences between multistage cluster sampling and multiphase sampling
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