Dear student‚ Below are the questions for your exam. There are in total 40 multiple choice questions and 2 open ended questions. You have to answer all questions. Make sure that when you have finished the exam‚ this document is returned! I wish you all the best and thank you very much for participating on this course. Good luck! 1. According to De Wit and Meyer (2010); there are three processes that enable strategies to be developed. Which of the underlying processes is not a process as specified
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1. (TCO A) The relationship between speed of innovation and product obsolescence is (Points : 5) direct (as innovation speed increases‚ products become obsolete more quickly). inverse (as innovation speed increases‚ products become obsolete more slowly). indirect (there is an effect‚ but it cannot be directly determined). nonexistent (there is no relationship at all). Question 2.2. (TCO A) Which of the following products would be considered novel? (Points : 5)
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Sample Test Questions‚ Final Exam‚ Fall 2003‚ Professor Isler True/False Indicate whether the sentence or statement is true or false. ____ 1. When an obvious clerical error exists in a written contract‚ the contract may not be enforceable. ____ 2. If the subject matter of a contract turns out to be more valuable than one of the parties believed it would be‚ that party can rescind the contract. ____ 3. A fraudulent contract may be enforced by the innocent party. ____ 4. An act of concealment
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of male sexual desire. Feminists in recent decades who have turned their attention to the objectification of women in advertising may not realize that a woman created one of the prototypes of such campaigns. Nor are they likely aware that she did so in advancing the opportunities for women like her in the new consumer society. More generally‚ as Scanlon observes‚ “These advertising women‚ in writing ads that provided a narrow definition of women’s lives—a definition confining women to home and market—secured
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Question 1 Multiple Choice 1 points A hominid is an ape-like primate that walks on two legs a non-human animal an example of a "paradigm" none of these A Question 2 Multiple Choice 1 points Biocultural anthropologists study hominid evolution the relationship of the skeleton with its surrounding tissue human variation the interplay of biological and cultural factors D Question 3 Multiple Choice 1 points
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Managerial Decision Making - Final Exam I pledge my honor that I have not violated the Honor Code during this examination. ________________________________________________________________________________________ You are concerned that your organization does not take enough risk. Using the principles covered in class‚ come up with a strategy for inducing more risk-taking. The strategy should not be something like: “increase the incentives for risk taking.” Instead‚ it should be inspired by psychology
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Final Exam Course & Section: BU204-04 Unit: 9 Date: May 18‚ 2012 Questions: 1. Define any key terms that you feel are important in answering the following question as they are defined in the textbook and explain‚ in your own words what those definitions mean‚ and then thoroughly analyze each of the following changes in the market for loanable funds to answer the these questions Use the diagrams below‚ resizing them as necessary‚ to illustrate
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production and a low concern for people. Is only worried to have the work done‚ do not demonstrate any interest in employees and if job is no done right managers believe in replacing employees for new ones The 1‚9 managerial style “the country-club management” this managers have a high importance employees feelings‚ comforts‚ and needs. The manager is more concern on gaining employees loyalty and does anything possible to motivate workers to do the job without pressure. The 5‚5 managerial style “the
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1. The first step in using time more efficiently is A. getting to bed earlier. B. limiting recreational activities. C. studying how successful people use time. D. developing a plan. 2. Stan works on an assembly line. What effective and appropriate approach would he be wise to use when coping with minor frustrations like hang-ups on a conveyor belt or loudmouthed coworkers? A. Physical exercise B. Positive self-talk C. Blowing off steam by kicking a trashcan D. Singing an upbeat song 3
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2. Behavioural segmentation - Zero Based Planning –each imc plan should begin with a clean slate rather than a copy of what has previously been done. 8 step process: a) Identify target audience: Analyse customer and prospect segments and determine which target. B) Analyse SWOTs – determine success of the MC functions and media used C) Determine MC objectives – what marketing communication programs should be accomplished d) Develop strategies and techniques – which mc strategies will be used and
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