Chapter 1 Introduction to Management and Organizations True/False Questions A MANAGER’S DILEMMA 1. Today’s managers are just as likely to be women as they are men. (True; moderate; p. 4) 2. Management affects employee morale but not a company’s financial performance. (False; easy; p. 4) WHO ARE MANAGERS? 3. In order to be considered a manager‚ an individual must coordinate the work of others. (True; moderate; p. 5) 4. Supervisors and foremen may both be considered first-line
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Short term liquidity ratios measure the ability of a company to pay off short term debts due in the very near future. Working capital = total current A – total current L. Net Sales – gross profit = COGS. Balance sheet + income statement show total costs of merchandise that remains and total sold. Accounting: a process of identifying‚ analyzing‚ recording‚ summarizing‚ and reporting economic information to decision makers. Financial
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Final Exam Part One Of all the versions of Little Red Riding Hood that we read in class‚ I must say‚ Anne Sexton’s translation of this story was absolutely my favorite. Her use of imagery‚ and the over-all language that she uses is truly magnificent. She boldly retells this story‚ but keeps true to the original story. Her modernization is a lovely example of what poetry has grown to be. Most poets these days write in free verse‚ it’s not uncommon to read a poem that does not rhyme at all‚ but
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Organizational Performance Control: monitor the organizations environment‚ competitors‚ publics‚ strengths‚ weaknesses and performance (strategic planning). Day-to-Day performance for the purpose of fine-tuning current efforts (feedback) Evaluation: Final outcome – did it work‚ did it achieve behavioural influence goals? Major drivers of success? What didn’t work? Monitoring (measurement): Keeps marketers on schedule‚ to know if all segments are being reached‚ what is working/not working‚ is desired
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ESSAY ON SALES and DISTRIBUTION MANAGEMENT “HOW WOULD YOU SELL A PREMIUM BRANDED FOUNTAIN PEN TO AN ILLITERATE BUYER?” Saptarshi Prasad Sinha‚ BBA -5thSemester‚ Amity Global Business School‚Kolkata. “Throughout recent years‚ a vast amount of money and time and brains has been employed in overcoming sales resistance
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Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
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BUSN150 – Final Exam 1. Which of the following theories has been contended to be most effective when dealing with issues on downsizing within an organization? a. Social contract model of CSR. b. Corporate citizenship model of CSR. c. Enlightened self-interest model of CSR. d. Individual sense model of CSR. 2. Since employers cannot be responsible for providing an ideally safe and healthy place‚ discussions about these factors revolve around a. the tangible risks faced by the employees
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Chapter #10 International Monetary System: Institutional arrangements that countries adopt to govern exchange rates. Floating exchange: exists when a country allows the foreign exchange market to determine the relative value of a currency. Pegged exchange rate: means the value of the currency is fixed relative to a reference currency. Fixed exchange: rate system exists when countries fix their currencies against each other. Value of the currency: is determined by market forces. The gold
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Question 1 Multiple Choice 1 points A hominid is an ape-like primate that walks on two legs a non-human animal an example of a "paradigm" none of these A Question 2 Multiple Choice 1 points Biocultural anthropologists study hominid evolution the relationship of the skeleton with its surrounding tissue human variation the interplay of biological and cultural factors D Question 3 Multiple Choice 1 points
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Existing markets Market Penetration Product Development more coffee CDs‚ wireless * New Products Market Development Diversification Corporate coffee setups ice cream‚ tea Market Penetration- increasing sales of present products in existing markets‚ General Mills may increase sales of Cheerios to current customers by stressing cereal’s cholesterol-lowering benefit on package Market Development-selling existing products such as cereals to new markets * Example: Europe potential good market
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