STRATEGIC BUSINESS MANAGEMENT An Emerging MNC - VIDEOCON INDEX SR. NO. | CONTENTS | PG. NO. | 1 | HISTORY OF VIDEOCON | 1 | 2 | INTRODUCTION TO THE COMPANY | 2 | 3 | ACTIVITIES OF THE COMPANY | 6 | 4 | GROWTH OF VIDEOCON | 8 | 5 | BOUQUET OF BRANDS | 9 | 6 | RETAIL ’NEXT ’ | 15 | 7 | EXPANSION INTO OIL AT INTERNATIONAL LEVEL | 19 | 8 | OIL & GAS BUSINESS | 21 | 9 | COMPETITIVE STRENGTHS | 26 | 10 | VIDEOCON ’S BUSINESS STRATEGIES | 28 | 11 | ACQUISITION OF THOMSON
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and environmental dimensions. Obviously‚ MNCs put lots of efforts on the Triple Bottom Line --- environment‚ social and economic aspect. However‚ some of the MNCs treat CSR as a marketing strategy to enhance its reputation or a compensation for their unethical act. For the environment prospect‚ most of the MNCs have implemented different policies to protect the environment. They reuse‚ reduce and recycle the resources or materials. For example‚ some MNCs reduce the emission of carbon dioxide‚ provide
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Local Employees‚ Local Pay? William O’ Dell‚ vice president for human resources at LeBert Graphics (LG)‚ a fast growing software development firm headquartered in Boston’s Route 128 technology belt‚ was visiting the firm’s first overseas subsidiary‚ LeBert Graphics Bangalore Ltd. (LGB). The visit had been going well‚ but a recent lunch with his good friend Ashok Rao had left him troubled. Rao was one of many Indian expatriates who had migrated to the United States in the 1980s. He had been
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Should SAT/ACT not be a requirement for the College Application Process? The ACT and SAT are standardized test that are supposed to test how well a student did in high school. The ACT is a national college admissions examination that consists of subject area tests in English‚ mathematics‚ reading‚ and science. The writing part is optional‚ if the student decides to take the writing part‚ it costs more. The SAT is a similar test that test a student’s academic skills used for admission to United States’
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countries should follow local customs and behavior .Others disagree and think that host country should welcome cultural differences. Discuss both these views and give your own opinion. There is always this controversial issue in societies that whether tourists to other countriesincoming tourists ought to obey local traditions or not. Some people believe that there are advantages of letting visitors to follow their own customs in a foreign country while others do not agree. Most people think there are
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of Contents Executive Summary Multinational corporations (MNCs) are a powerful economic force. In an increasingly globalized world‚ MNCs integrate with developing countries in a multifaceted manner. The concentration of competition among firms leads capitalist processes and labour division creation‚ which are critical to attain economies of scale. At present‚ access to cheap labour is an essential integration that MNCs exploit by outsourcing to small and medium contract firms in producer
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environment‚ although we know that our very existence depends on it. In this way‚ we should consider the fact that even the smallest everyday human actions can initiate a significant global change. An example worth mentioning is the city where I live‚ where there is so much traffic‚ and thus air and noise pollution‚ as every family possesses at least two vehicles for its own transportation. Consider this situation in its global dimension‚ creating many environmental‚ health and economical issues. But that
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enterprise company (sometimes referred as transnational corporation) that operate in several countries but managed from (home) country. Such companies have offices or factories in everywhere and usually have centralized head office where global management are held. Example of MNC companies: Coca-Cola‚ Wal-Mart‚ Apple and Tata Group. Introduction of Facebook Facebook is the world largest social media network service that launched in February 2004 exclusively for Harvard students. Due to the overwhelming demand
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In-Class Exercise – 2 Case of Clay-Ware Exports Let us suppose you are in the business of clay-ware exports. You are planning to export to the following potential foreign markets. Country – 1 Here only a small segment (about 7 percent) of the population is interested in the clay-ware. Primarily for home decorations‚ such as for planters to be put in outdoor gardens‚ and balconies. They also like terracotta to be used for wall décor. While most planters are of standard type the population
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MNC BRAND AND PRODUCT PROFILE Baskin-Robbins is a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in the year 1953. It is the largest franchise with more than 6000 locations in 35 countries. Its major markets are located in UK with 2800 outlets and in Japan with 800 outlets. Its headquarters is in Massachusetts USA. Baskin-Robbins is the King in ice cream marketing; they created a unique positioning for its brand by introducing interesting new flavors. They allow
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