A PROJECT REPORT On A study on Effectiveness Of Advertisement in telecom industry Submitted to:- B.K.School of Business Management‚ Gujarat University‚ Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So‚ with immense gratitude‚ we acknowledge all those‚ whose guidance
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Industry and Company Analysis Strategic Management Submitted By: Pushpendra Parikh - 151 TELECOM INDUSTRY ANALYSIS Economic Trends: Indian economy is the second fastest growing economy in the world. It lags only behind China. The manufacturing as well as the service sector have been performing well since the last 4 years. Though agricultural sector performance is not much impressive‚ it has been able to maintain its growth rate of 3-4%. The demographics as well as the governments
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corporate signature from a blue to black. The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. For example‚ the largest private telecom player Bharti Group offers all its various services under the Airtel brand. Likewise‚ Tata Teleservices also offers its services under the Tata Indicom brand. Senior BSNL official said that a single identity would make it easier for consumers to relate to the brand. They said that while
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Global 2000 list‚2a ranking of the biggest and most powerful companies in the world. Besides M&M‚ some of the other Indian companies that figured on the list were Reliance Industries‚ State Bank of India‚ Oil & Natural Gas Corp.‚ ICICI Bank‚ NTPC‚ Bharti Airtel‚ Larsen & Toubro‚ and Tata Motors. Emerging markets such as China and India‚ with 113 and 56 members respectively on the list‚ were growing steadily and gaining prominence at the global level‚ industry analysts said. Based in Mumbai‚ India‚ M&M
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A MARKETING MANAGEMENT PROJECT ON BHARAT SANCHAR NIGAM LIMITED (BSNL) SUBMITTED BY:- ARINDA MANDAL (ROLL NO.:-11202134) ABHINAV SRIVASTAVA (ROLL NO.:-11202135) PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136) MUNLINA SATPATHY (ROLL NO.:-11202137) Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis
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RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY ____________________________________________________________ _ TABLE OF CONTENT Page No. Chapter 1 . Executive Summary 2-5 Chapter 2 . Overview of Indian DTH industry
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References: List: Armstrong‚ M. (2006). A Handbook of Human Resource Management Practice. Ed. 10. London: Kogan Page. Airtel(Source:http://www.africa.airtel.com/wps/wcm/connect/africaairtel/zambia/ home/careers/how_to_apply/(accessed 01.04.2013) Bernadin‚ H.J. (2007) Human Resource Management‚ 4th Ed.‚Chapter 1. Berkshire: Mc Graw Hill. Delaney‚ J.T.‚ Huselid‚ M.A. (1996)
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Idea’s AD Campaigns Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002... ’A Good !Dea’ Campaign Idea’s promotions in 2006 were based on its tariffs‚ service quality‚ and network coverage. For instance‚ Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of
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Customer Satisfaction of Different Mobile Operator Among Students In Dhaka 1 Customer satisfaction of different mobile Operators Internship Report “Internship Report on customer Satisfaction of different mobile operator among students in Dhaka” Submitted to Husain Salilul Akareem Jr. Lecturer BRAC Business School BRAC University Submitted by‚ Munmun Jamil I.D.-07304019 BRAC Business School BRAC University. Submitted on‚ 14 August‚ 2011 2 Customer satisfaction of different mobile
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[pic] PROCEDURE TO SETUP BUSINESS IN INDIA Submitted to: - Compiled by:- Mr. Pranav Ranjan Yogesh Sharma LOVELY SCHOOL OF BUSINESS Reg. No. – 10901333 Roll. No. - R1901B26 ACKNOWLEGEMENT It was a golden opportunity for me to associate myself with this highly professional
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