Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with about 230.8 million
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telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India to offer push-button telephones‚ establishing the basis of Bharti Enterprises. In 1995‚ Mittal incorporated
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u need a PC or a Laptop and the required connectivity tools‚ie.‚ Serial/USB cable OR Infrared Device OR Bluetooth dongle 1)Activate Airtel Live!( It’s FREE so no probs) 2)Create one Airtel gprs data accounts and select the it as the active profile. Under DATA COMM ~~~ GATEWAY : 100.1.500.99 APN : airtel.com USERNAME : blank PASSWORD : blank PASS REQ : OFF ALLOW CALLS : AUTOMATIC IPADDRESS : DNSADDRESS : DATA COMP : OFF HEADER COMP : OFF Under INTERNET PROFILES
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To Study the Consumer Preference Regarding Airtel and Vodafone (Study of Amritsar City) Project Report Submitted to Dr. IT BUSINESS SCHOOL Affiliated to Punjab Technical University‚ Jalandhar In partial fulfillment of the requirements of MBA Degree (2009-2011) SUPERVISED BY: SUBMITTED BY: Miss. Ujjal Sandhu Hemant kakkar Roll No 94462236760
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(In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections now growing at a faster pace in rural areas as compared
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BY • • • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag Bharti Airtel Limited NSE: BHARTIARTL‚ BSE: 532454 Airtel is an Indian telecommunications company that operates in 19 countries across South Asia‚ Africa and the Channel Islands. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19
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AIRTEL Company profile of Airtel India’s largest and world’s third largest cellular service provider with more than 82 million subscribers –Bharti Airtel is a merger between Bharti Group and Airtel it’s a well know Ned brand in India as well as Asia . Owned by Mr. Sunil Bharti Mittal‚ Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed
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that are critical and not critical‚ to maximize the use of the resources and find ways to reduce the total project time. Two type of planning method is use to plan a project which is Activity on Arrow (AOA) and Activity on Node (AON). 2.Method of Project Management Planning-Activity on Arrow (AOA) Activity on Arrow usually uses an arrow to connect each activity from the start until the end of the project. It might give a problem if the activity is too much and too long. Other people that not major
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Acknowledgement There are many people who have been of enormously help in the preparation of the Project on Airtel- Base Transeiver Station(BTS)‚ I am specially thankful to Mrs Sandhya Gopalakrishnan‚ faculty at Amrita School of Business who have given us this opportunity to undertake this project. I am thankful to all my friends giving their remarkable contribution and special thanks to my mentor in charge‚ Rajesh Babu‚ Sujith Nambiar and Anil who not only explained the topics very well but all
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MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category
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