returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while highlighting the supporting and opposing arguments. Social media can
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LITERATURE REVIEW Karim (2012)‚a newspaper article taken from the Trinidadian Guardian‚titled “Peer Pressure and its Image” gave an insight to the research paper being done .This newspaper article goes into details on the various reasons as to why students give in to Peer pressure‚ the author states that students fail to realize their own talents instead they suppress it so that they will not be ostracized or put to shame by others if they are different research objective (1)‚ (3). The author also
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Review Literature Robert McDuffy Delta College Social Work 329 October 9‚ 2014 Professor Kathy KingKeywords African American‚ Male‚ Intervention‚ Paranoid Schizophrenia‚ and Mental Health Articles for Reference Page Davis‚ L. W.‚ Lysaker‚ P. H.‚ Lancaster‚ R. S.‚ Bryson G. J.‚ & Bell‚ M. D. (2005).TheIndianapolis vocational intervention program: A cognitive behavioral approach toaddressing rehabilitation issues in schizophrenia. Journal of Rehabilitation Research and Development‚ 42(1)
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Stress Associated with Preterm Delivery Donnita Rountree Liberty University Literature Review Preterm preterm labor can lead to short and long term health issues for the mother and her infant such as immune system complications‚ which protects the uterus from infections (Smith‚ et al.‚ 2011). Although studies are have been inconclusive on how stress effects preterm delivery‚ studies have shown that stress-related hormones play a role in preterm labors‚ as well as other
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One can define a coffee shop as a kind of cafe or a restaurant that serve various kinds of coffee‚ tea‚ pastries‚ cakes‚ or any light meals (Revers‚2008). This literature review would help in evaluating the various criteria to open a new coffee shop around Liverpool Street in London. The number of chains of coffee shops grew to 5.6% and it contributed to 29.1% in the market share in the UK during 2005‚ but the small independent coffee shops grew by only 2% (Kumar S‚ 2005). Among 14‚022 coffee shops
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Student Number: S2880936 Name: Wan-Pin Wang Title: Assignment 1-Literature review- why people not participate in physical activity? People are less willing to participate in physical activities after they get married. The most common three reasons that why married men not participate in physical activities are: time‚ motivation‚ and age. “Married people are often older and have more responsibility for children and other factors; it could be these responsibilities which are curtailing their activity
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REVIEW OF LITERATURE The Integrated Child Development Services (ICDS) Scheme is the world’s largest early child development program . Integrated Child Development Services (ICDS) is the only major national program that addresses the needs of children under the age of six years. Because the health and nutrition needs of a child cannot be addressed in isolation from those of his or her mother‚ the program also extends to adolescent girls‚ pregnant women and nursing mothers . It was initiated in 1975
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LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
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Marketing and Food This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers don ’t all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions‚ from the placement of products or the
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Literature Review: Ghani et al (2008) conducted a research on the 2006 epidemic of dengue virus at a tertiary care centre in Sindh. The basic reason behind conducting research was to investigate the outcome of a selected group of patients who were either alleged or had been confirmed to be infected with the dengue virus and were being provided treatment at Liaquat Univesity Hospital in Hyderabad. The methodology that was used in this research was that 116 patients were kept under observation as
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