Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet‚ the carriers who police their own networks have set guidelines and best practices for
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MOBILE MARKETING Dr. Vijaya Baskaran Abstract This paper attempts to understand the underlying concepts of Mobile Marketing‚ which is defined as‚ “the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.” Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness.Also tries to estimate the significant opportunities for growth
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A mobile phone (also known as a cellular phone‚ cell phone and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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Are mobile phones a blessing or a curse? Mobile phones can either be a blessing or a curse; this is determined by the way in which they are used. Since the late 1990’s there has been an increasing amount of concern over whether mobile phones can cause some types of cancer or infertility in men. The first mobile phone was invented by the American scientist‚ Martin Cooper‚ in 1973. Martin Cooper was an executive and researcher at Motorola who are today a major mobile phone producing company.
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Mobile Computing By Keith O’Donohue CONTENTS * Introduction * Devices * Limitations * IN VEHICLE COMPUTING AND FLEET COMPUTING * SECURITY ISSUES AND MOBILE COMPUTING * Portable computing devices * Mobile data communication INTRODUCTION Mobile computing is human–computer interaction by which a computer is expected to be transported during normal usage. Mobile computing involves mobile communication‚ mobile hardware‚ and mobile software. Communication issues
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The hand held mobile phones came into existence somewhere during 70’s‚ and in India during 90’s. India is the second largest‚ in mobile telecommunication system. As the number of service providers increased‚ the rates had to decrease. The main service providers are "Airtel‚ Reliance‚ Vodafone‚ Idea cellular and BSNL. With the emergence of more and more mobile service providers‚ the monopoly of land line service provider (BSNL) seems to be in threat and forced them to be more efficient in the quality
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in India and The Philippines – Part 3 - Jana Mobile http://www.jana.com/blog/mobile-usage-in-india-and-the-philippines-part-3/ Products Blog Case Studies Global Partnerships About Contact Mobile Usage in India and The Philippines – Part 3 Part 3 of a 4-part series on mobile usage in India and The Philippines 18.07.13 Jana Research Technology We have already presented part one and part two of our four-part series on mobile usage in India and The Philippines. Today we
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The mobile phone is not just an electronic gadget today‚ and no one is able to define in one way about the usage of mobile phones. With the advent of technology‚ the mobile phones are becoming a rage among the common people. The mobile phones are not used as just communication tools these days but are also considered as devices which have strong communication networks along with the other functionalities such as audio solutions‚ FM radio‚ camera features for clicking pictures at any moment‚ any time
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Introduction Mobile One (M1) is a telecommunications company based in Singapore. Launched in 1997‚ it was Singapore’s second largest mobile operator after Singapore Telecommunications. However‚ due to competition with the entry of StarHub in the mobile market‚ it is now the third largest mobile operator in Singapore in terms of number of subscribers. However‚ during its launch it gained tremendous support and managed to hold more than 35000 customers within few weeks. It offered variety of new
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are…………………………. Our presentation topic for today is about mobile phones. As we all knows‚ mobile phones is a device that we can bring anywhere because it is a small gadgets. It has a lot of uses. A mobile phone allows its user to make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed line phones across the world. It does this by connecting to a cellular network owned by a mobile network operator. A key feature of the cellular network
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