Marketing Communications Plan Master’s Project George Mylona IMC 409 - Methods of IMC Spring 2010 Contents Executive Summary Situation Review ▹ ▹ History S.W.O.T Analysis Marketing Objectives Analysis of Communication Situation Strategic Idea Target Audience Analysis Positioning Strategy and Rationale Budget Recommendation and Rationale Communication Objectives and Strategies Tactics and Executions ▹ ▹ ▹ ▹ Advertising Sales Promotions Public Relations Direct
Premium Sexual arousal Female sexual arousal disorder Chocolate
strategy that will be used to enter the market with the Air Multiplier would be to set up a factory in Japan instead of importing. This was chosen due to the constantly changing Japanese environment. A franchise will be set up in Japan and a direct marketing strategy will be implemented‚ as well as selling the fan in retail outlets and electronic stores in Tokyo. As for the pricing strategy‚ skimming will be used since it is the only bladeless fan on the market. The price will be at around 300 AUD‚ which
Premium Japan Marketing
Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy: 10 4. Marketing Communication Strategy: 10 4.1. Advertising: 10 4.2. Direct Marketing: 11 4.3. Sales Promotion: 11 4.4. Personal selling: 12 5. Marketing Organization: 12 VI. Action Programs: 12 VII. Budget ( in one
Premium Marketing
What is marketing plan ? Product specific‚ market specific‚ or company-wide plan that describes activities involved in achieving specific marketing objectives within a set timeframe. A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfill them while generating an acceptable level of return. It generally includes analysis of the current market situation (opportunities and trends) and detailed action programs‚ budgets‚ sales
Premium Marketing
case‚ we encourage our business to become a mini restaurant where in we offer pearl shake at the same time offer them their affordable meal. This year 2013 is our plan to change our pearl shake both to become Gjof’s Shake in Luncheonette. Luncheonette is a small restaurant that serves simple and easily prepared meals. This marketing plan will focus to the needs of the customer to make them easier to have their meal. It is less of time and effort to go to another restaurant to order their meal with
Premium Marketing Salad Chicken
Final Marketing Plan Alternative Classroom Marketing Plan Stephen L. Ezelle DeVry University – Keller Graduate School of Management Marketing Management (MKTG522) {February 23‚ 2014} Table of Contents Situation Analysis 2.0 Situation Analysis The attempt is to provide an extended opportunity to current store front teacher supply stores. A “Classroom” setting for teachers and homeschoolers alike inside existing stores. Although provisional in
Premium Marketing High school
EXECUTIVE SUMMARY People nowadays experiencing different changes in our environment. One of this is our weather. Most of the times we experience hotness in the temperature. Everywhere you go feels like your always hit by sun because of the strong hotness coming from the sun. We can’t prevent being expose to the sun because of our daily activities like going to the market‚ school‚ office‚ etc. And we all know that too much exposure to the sun is can damage the body and harmful to the skin
Premium Marketing
Marketing Plan [Yizhi Gao] [Donald Willis] 2013/2/28 i. Executive Summary This paper takes into account the marketing endeavors of one of the most renowned clothing brands in the world‚ and taking into account these accounting specifications‚ a marketing plan shall be devised to seek the viability of this brand in the region of Dallas‚ Texas‚ based on different forums and researchers. With the complications‚ with respect to the clutters‚ gaining toll in the marketing domain of the world
Premium Marketing Marketing research Target market
Marketing plan Rainbow (cosmetics) Chamaine Luke 26/11/2014 Mission statement: We intend to meet our customer needs and development in quality products that we retail. Vision statement To make a fair amount of profit to pay investor and the generate enough revenue for growth of the enterprise. Market description/ overview Target market/ Target segment: Rainbow is a cosmetics business that offers cosmetic products for the skin‚ from natural ingredients such as jojoba oil‚ rhassoul mud‚ and
Premium Customer Customer service Cosmetics
A. Marketing Plan 1. Do a Situational Analysis Target Markets We set our target market based on several aspects below:- Demographic Most of potential customers in Mont Kiara and Taman Laguna are came from high income family that has a higher education and status who has their own level of comfort ability that they wish to live in their daily lives. Geographic Some of people in Mont Kiara are come from Korea and other countries. They came and stay here by renting out house and transportation
Premium Marketing