"Mobile marketing of research methodology for mobile phone ads" Essays and Research Papers

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    Mobile phones are one of the most positively viewed inventions in the technological era. Considering that fact a serious question arises. Are there any advantages and disadvantages of using a mobile phone? Earlier days‚ when we were out of home or office‚ we needed to search for a public telephone booth to make a phone call. Now‚ we pick up our mobile phone and dial. It is a fact that having a mobile phone nowadays is a sort of a necessity. Mobile phones‚ formerly use only for making a call‚ were

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    Micromax Mobiles

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    Study of Marketing Strategies adopted by Micromax Mobiles Submitted by Name Umang Tibrewal Zehra Ladiwala Harsh Vardhan Mohta Nishad Nevgi Snehal Punjani Anish Rai Roll. No. 20 24 30 33 35 37 1 Table of Contents 1. Introduction ..................................................................................................................................................... 3 1.1 Company Profile............................................................................................

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    Mobile Phone - The Must-Have Gadget A mobile phone has become the most common gadget now-days. Every little child knows how to operate it. Mobile phones come in many shapes‚ colors and with different features. Today a mobile phone is very handy because we can get in touch with people at any time‚ anywhere. A mobile is not only a phone‚ today it is also a radio‚ MP3 Player‚ camera‚ video camera‚ video game and a computer. All these features make a mobile phone dearer. We can store a lot of data in

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    The cellular phone is an invention than change the life style of the people because now all people have a cellular and they can talk with others anywhere. After the creation of the cellular phone‚ people only were able to communicate with other persons through the phone that they had in their house or in their office. When the companies began to market cellular’s‚ only an exclusive group of people bought this product‚ one of the most important reason for this‚ is that the cellular’s were very expensive

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    most famous for‚ Televisions‚ Mobile Phones (throughout90’s)‚ Radio’s‚ Computer components and other electronics devices. In 1987‚ Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990‚ Samsung began to expand globally building factories in the US‚ Britain‚ Germany‚ Thailand‚ Mexico‚ Spain and China until1997. On the other hand‚ Samsung has developed the ’lightest’ mobile phone of its era. Then they developed smart phones and a phone combined mp3 player towards the

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    Virgin Mobile

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    Supplier Power - Weak o Lots of cell phone providers‚ therefore companies like Kyocera lower prices to contract with service providers. • Buyer Power – Strong o Current cell phone service providers are numerous‚ which allows for many options for buyers. • Barriers to Entry – Weak o There is nothing that will prevent Virgin from competing to an untapped market. • Threat of Substitutes – Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative

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    GROUP- 14 DIVY KULSHRESHTHA- 2010061 SHASHANK PATEL-2010180 ERGONOMIC STUDY OF MOBILE APPS What is Ergonomic design in context of Mobile Applications ?    Ergonomics is the science of designing the job‚ equipment ‚and workplace to fit the user Ergonomic Design in context of mobile applications means designing the applications so that the user can use the application comfortably without being visually ‚ mentally or physically stressed. It takes into account of the user’s capabilities and

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    advance. In the past‚ mobile phones are just used to communicate to anyone and anywhere. But in this present time‚ they are more than just a communication device. They have been a necessity in our everyday lives. Even children nowadays have their own cell phones. Many teenagers today describe their cell phones as their “life”. But as for me‚ I own a Blackberry Curve 3G phone and it can be very useful for communication‚ school‚ and entertainment. The main use of my mobile phone is for communication

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    Towards Mobile Phone Services: A Case Studies On Airtel Prepared By: Md. Riad Shahriar Riaz Id. 1007029 Session: 2010-11 Registration No: MKT- 600081 Dept. Of Marketing Comilla University Supervised By: Dr. Mohammad Amzad Hossain Sarker Associate Professor & Chairman Dept. Of Marketing Faculty of Business Studies Comilla University Date Of Submission: 13th August‚ 2015 2 Student Declaration I do hereby declare that this internship report titled “Customer Attitude Towards Mobile Phone Services:

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    CHAPTER 1: INTRODUCTION 1. Overview Nowadays mobile phone plays the key role in communication in many countries including Malaysia. The rapid growth of the Malaysia Mobile industry has largely been due to the development of a simple and highly popular mode of mobile communication. The SMS (Short Messaging System) Statistics from Communication & Multimedia Malaysia had indicated that over 3‚406 million SMS have been sent in the first period of year 2005. It seems like the fifth factor

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