Managing Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research‚ Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry
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Tuesday 6th January 2015 1. Mobile phones Alarm Skyping/ video calling Taking videos and pictures Instant and social messaging Internet and GPS 2. Portable devices such as‚ netbooks‚ laptops and PDAs Useable for business Internet Instant and social media/ messaging PDAs – telephone and faxing Location and Navigator 3. Email and instant messaging Communication Sending files/ documents Check inbox and sort use and junk emails Advertising WhatsApp 4. The internet Downloading and uploading
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ACKNOWLEDGEMENT INTRODUCTION Mobile phones‚ also known as cell phones or wireless phones‚ are hand-held phones with built-in antennas. Unlike home phones‚ cell phones can be carried from place to place with a minimum of fuss. This makes them a good choice for people who want to be in touch with other people even when they are away from the house. Cell phones are a vast improvement over the telecommunications technology of the past‚ and have become a necessity of modern life. As always‚ communication
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London‚ UK‚ 11th June 2012 Lycamobile UK gets the larger piece of the international mobile calls pie. Lycamobile‚ the global leader for low cost international mobile calls‚ affirms its position as the most used MVNO in the UK leading the way in brand awareness and usage according to research. Sample research conducted by YouGov revealed Lycamobile as the number one consumer brand for international mobile calls across the globe. In the research study conducted for Lycamobile it was established that
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Practical How-To Approach To Mobile BI by Boris Evelson for Business Process Professionals Making Leaders Successful Every Day For Business Process Professionals March 3‚ 2011 A Practical How-To Approach To Mobile BI Mobile Tablet PCs‚ Not Phones‚ Will Create Critical Mass For Enterprise Adoption by Boris Evelson with Rob Karel‚ Paul D. Hamerman‚ Jeffrey S. Hammond‚ Holger Kisker‚ Ph.D.‚ and Allison Caine Executi v e S u mma ry Mobile devices and mobile Internet are everywhere
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LESSON PLAN Topic: Mobile phone Objectives: After studying the lesson‚ students should be able to: Talk about the mobile phone (advantage and disadvantage of mobile phone). Improve speaking‚ reading and listening skill. Improve vocabulary technology. Time: 90 minutes Stage Procedure Time 1. Warm-up Explain about the core skills of performing. The 3 Core Skills used when performing. These are: • Body Language • Facial Expressions • Breathing Eye Contact Circle – Group stands
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on technology that they have unknowingly become the slaves of technology. It has also helped to create convenience to the people. To date‚ many people are using their mobile phone as their personal digital assistant‚ one example is Smartphone. Smartphone is a combination of mobile phones and personal digital assistant. As a mobile phone‚ it can be used to make phone calls‚ update contact list‚ personal calendar and task list. With technology enhancements‚ its role as a personal digital assistant
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still needed for next generation mobile internet Allows GSM to use more than 1 timeslot per TDMA frame‚ up to 8 slots Supports either UL/DL symmetric or asymmetric transmission which can be re-negotiated No need to change the air interface or access network Circuit Switched – Compared to HSCSD characterestics‚ new generation mobile network requires all IP-based packet switched core network eliminating the need of circuit switched. Also new generation mobile network requires a much higher data
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they have to be extremely attached to their phone because no text is that important. A study was shown that most families that go out there is always someone using their mobile device at the function. When someone is using their phone while at a family function their not fully attentive to what’s going on.Being attached to a mobile phone isn’t a good things. It’s not a good thing because if a women has a son and he’s involved in an extracurricular activity like basketball and she’s to intuned into
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Mobile Computing Mobile Computing Mobile Computing is the ability to connect to the internet through a variety of wireless computing devices on the go. Mobile computing provides wireless transmission to access data and information from whatever location. Mobile computing consists of three different aspects: mobile hardware‚ mobile communication technologies‚ and mobile software. Mobile computing devices include the following: laptop pc’s‚ tablet pc’s‚ PDA’s‚ carputers‚ smartphones‚ and other
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