CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY Humayun Kabir Chowdhury‚ Nargis Parvin‚ Christian Weitenberner‚ Michael Becker Abstract: The high penetration rate of mobile phones has resulted in the increasing use of handheld devices to deliver advertisements for products and services. Short Message Service (SMS)‚ in particular‚ has been very successful. Based on the existing literature about attitudes toward advertising and consumer behavior models
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Chapter I INTRODUCTION Project Background Mobile Technology is most important in the world and current generation. We can get updated information using mobile devices. Such device can be used for personal and business transactions. Moreover‚ mobile devices functionality has evolved tremendously. Nowadays‚ it can be used for a variety of purposes like to locate places much like a GPS‚ to read barcodes‚ to play games‚ to browse the Internet‚ to know weather reports‚ to vote‚ and so much more
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.................. THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mobile telecommunication network‚ the leading telecommunications company in the emerging markets of Africa and the Middle East‚ entered the Ghanaian market following the acquisition of Investcom in 2006. MTN is the market leader in the increasing competitive mobile telecommunication industry in Ghana
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reviews in magazines Questionnaire Design The backbone of this study is a questionnaire developed after carrying out exploratory research on 60 respondents. The respondents were asked to list 5 factors that they considered while selecting a mobile phone to purchase. This exploratory research yielded 65 unique parameters using which a questionnaire consisting of 54 variables was developed in consultation with Prof. A K Jain. The questionnaire design was aimed at minimizing biases and randomness
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In this paper a framework for theorizing about mobile learning to complement theories of formal and informal learning are presented. As such‚ activity theory will form the main theoretical lens through which the elements involved in formal and informal learning for mobile learning will be explored‚ specifically related to context-aware mobile learning application. The author believes that the complexity of the relationships involved can best be analyzed using activity theory. Activity theory‚ as
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Mobile Computing and Social Networking Compare and contrast monitoring of patient vital signs using mobile computing technology to in-patient visits to the doctor’s office or hospital. As most of the patients carry mobile devices‚ they understand the ability to monitor vital signs using mobile computing in real-time and saves time instead of visiting a doctor’s office or hospital. Patients can understand vital signs‚ and they can visit the doctor at a person’s discretion or otherwise can take
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Top 10 Mobile Trends for 2013 1. Brands Will Care Even More About Reviews. Before any actual purchase‚ about46% of consumers research on the product or service first – via their mobile. This is crucial because mobile is present all the way to the point of purchase (present from discovery to purchase). 2. More Brands on Mobile. The increasing penetration of mobile in virtually every society is a marketer’s dream come true: access to more people‚ longer. 2/3 of Filipinos sleep with their phones‚
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UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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Statistical STUDY Of the brand prefference of mobile Research Advisor: sir zia ur rehman. Prof.Zia ur rehman Presented By: Muhammad Hafeez 223 Muhammad Amjad 240 Muhammad Amir 210 Aoun ali hamid 128 Mussadik hussian 242 SESSION: 2009-2013 For the partial fulfillment of the requirements for the Degree of B.com (hons) Hailey college of commerce University of the Punjab Lahore‚ Pakistan In the name of Allah‚ the Gracious
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