February 2011 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Marketing Information System? Explain its characteristics‚ benefits and information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks) Q.3 Explain the key roles
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Rationale I have written this speech to clarify how strongly technology has exceeded our humanity‚ and how much it affected us as a society and as a whole. It resulted in the loss of humanity in people and the loss of peoples mind in the world of technology. As people have now a days become “addicted” to technological equipments such as smartphones and ipads…etc. In my speech I have provided examples about some real life situation on how technology did exceed our humaity.we became
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25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research project. The nature of the research is Exploratory that is I have not done this to find out the solution of a specific problem rather it is just a preliminary step. Based on the results of this report a more
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Uses of Mobile Phone Every day millions of people are on their phones- talking‚ texting‚ taking pictures. Personally‚ I can’t go a day without my phone. Once I was in such a rush to get to school that I didn’t realize I had forgotten to grab my phone from my desk. Throughout the school day‚ I felt empty and incomplete. I had only forgotten my phone a handful of times in all the years I have owned a cell phone. The day seemed to go on for forever. All I kept thinking about was what things I was
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Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process‚ the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D
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Security Threats of Mobile Banking Student ID: TP023353 Introduction The evolution of technology over the past few years has been part of a phenomenal experience in our everyday lives. Today‚ more and more people rely on getting things done faster and quicker‚ with the help of technology. Take banking for instance‚ the traditional way was having to go to the bank for even the smallest transactions like sending money‚ checking your balance and so on. Then came the era of Automatic Teller Machines
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pocket. Now imagine that happened to every single smartphone user. One of the most common criticisms about 21st century society is our dependence on technology‚ particularly smartphones. It’s no secret many of us rely a teensy bit too much on our mobile devices and‚ perhaps as a result‚ we’re abandoning some real world know-how in favor of convenience. Here we consider what most of us would essentially have to relearn without access to smartphones. Unlike the traditional cell phones‚ smartphones
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Administration (Marketing) SAMSUNG GALAXY NOTE II Teams: Eunice Fang Zi Xin Jesslyn Lim Hui Ting Tony Tan Xiang Cheng Yvonne Lee Shan Shan Table of Contents 1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product 1c. Detail Specification of the Product 2. Marketing Objectives 3. Analysis 3a. Marketing Research Analysis 3b. Macro-environmental Analysis 3c. Market Segmentation‚ Targeting and Positioning Analysis 3d. SWOT Analysis 4. Marketing Mix Strategies
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Mobile Location Service and Room Chatting System Using Android Bluetooth A.LINGESWARI#1 ‚C.SHOBANA#2‚ D.BHAVANI#3 #ECE‚ VEL TECH MULTI TECH Dr.RANGARAJAN Dr.SAKUNTHALA ENGINEERING COLLEGE No.60‚ AVADI-ALAMATHI ROAD‚CHENNAI-600062‚TAMILNADU‚INDIA 1jo.lingeswari@gmail.com. 2shobi_choki@yahoo.com 3bhavaniece26@gmail.com Abstract—Android platform is a new generation of smart mobile phone platform launched by Google. Android provides the support of mobile map and location service
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Required Text: Marketing: An Introduction‚ (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4 Resources All materials are posted on BlackBoard Instructor Lee D. Goldring‚ MBA Mobile /Text 321-578-9288 E-mail lgoldrin@stetson.edu Office Phone 386-822-7432 Office Location LBC 415 Office Hours Mondays and Wednesdays 1:30PM – 2:30PM‚ and by appointment Course Objectives: Identify the processes of segmentation‚ target marketing‚ and create a
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