Mobile’s value proposition is very effective to its target market (14 to 24-year-olds). Virgin Mobile positions its brand is what the target market wants and is all about fun‚ honesty and great value for money. They do not only provide basic cellular service‚ but also push cell phone content to a new level that involves the delivery of content‚ features‚ and entertainment‚ which they call “VirginXtras.” Virgin Mobile customers have exclusive access to MTV‚ VH1 and Nickelodeon based content. This strategy
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RESEARCH ABOUT U MOBILE KTF and DoCoMo acquire 33% of U Mobile South Korea’s KT Freetel (KTF) and Japan’s NTT DoCoMo Inc will jointly invest USD200 million to acquire a 33% stake in U Mobile‚ Malaysia’s newest 3G wireless network operator. KTF and NTT DoCoMo will share the investment bill equally and will participate in the management of the Malaysian company. According to TeleGeography’s GlobalComms database pay TV operator U Telecom Media Holdings (formerly known as MiTV Corporation) won
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Abstract Introduction Mobile commerce is usually called as ’m-Commerce’ in which user can do any sort of transaction including buying and selling of the goods (ex. OLX.com)‚ asking any services (ex. Ngpay)‚ transacting and transferring the money(ex Airtel money) by accessing wireless internet service on the mobile handset itself. Mobile commerce is creating entirely new opportunities both for customers as well as the service providers. Looking at its demand all major mobile handset manufacturing
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THE REVIEW TREND RESPONSE Near Field Communication Mobile telephony: Personal Data Protection NEWS RESPONSE e-Identity at work in the Gulf Digital security around the world Being me. Watching you. Web 2.0 REFLECTION _ WINTER 2008 CONTENTS CONTENTS _ SPÉCIAL IDENTITY TREND Winter 15 issue #2008 TREND 04_Mobile _4 phones: the NFC front-runner REFLECTION Illustrating this issue of “The Review” is a selection of photos by Julie Guiches. Julie is
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Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
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Electric which isworld biggest electronics British company. It’s what you’ve to do with BCG Matrix. GE Matrix Explanation Invest: It is used to strengthened and build thesekinds of SBUs (Strategic Business Units). Bold andwell financial marketing efforts are needed here. It’s basically use when you start a new business as thename suggests. Protect: It’s used to protect your current SBUs. LikePEPSI is protecting its product. Because Coke is thecompetitor of PEPSI and they’re allocating
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space which can pave the way for them to sneak in the minds of the consumers. Once settled in they begin playing with the brain eventually creating and modifying concepts called “needs” which would have never existed. The traditional concept of marketing was only about sales or meeting the “current needs” of a consumer. But the same cannot be felt‚ today with the number of firms on the rise in the same industry‚ state and even the same street. Everyone is in a race either to: * Capture a customer
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improved recall competitive advantage b. 2. The process of identifying and assessing key competitors is known as a(n) ___________. strategic intentcompetitor analysiscompetitor identificationa. e. d. c. competitive marketing competitive advantage b. 3. According to the text‚ Porter’s five forces model considers all of the following except _____________ buyersnew entrantssubstitutesa. e. d. c. industry structure pricing b.
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Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile created
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T E C H N I C A L PA P E R Understanding the Mobile Phone Market Drivers A purely technical segmentation of the mobile phone market is no longer appropriate. Today‚ usage benefits are more important than technological performance and the generalization of mobile phones has complicated the market typology. Most mobile phone users expect a different language. P. Antoine UNDERSTANDING THE MOBILE PHONE MARKET DRIVERS Consumer behavior is becoming more relevant than technology when it comes
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