MARKETING I: Marketing is AWARING people/customers about your products and service. Just Awaring and attracting. FORMS: There is company and its product/service and there is the customer‚ marketing is all that is the process by which the customer is realized about the product/service’s quality and flexibility that which is better than other companies’. Among Marketing is an Ad‚ marketing is a person on the streets defining the quality the features and the flexibility of a product to the
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Technology: mobile phone evolution Mobile phones or nowadays called smart phones; those have started just like a need in the past. Now they have become the main tool or in most cases the assistant of the human being‚ it is an everyday use device. Everybody has one or two around the world‚ some people’s job‚ study’s and free time depends a hundred percent on those little but extremely technological objects. With a smart phone you can do things like: send emails‚ check your social networks‚ listen
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Cell phones have become a necessity for many people throughout the world. The ability to keep in touch with family‚ business associates‚ and access to email are only a few of the reasons for the increasing importance of cell phones. Today’s technically advanced cell phones are capable of not only receiving and placing phone calls‚ but storing data‚ taking pictures‚ and can even be used as walkie talkies‚ to name just a few of the available options. When cell phones were first introduced to the public
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In today’s world‚ when people go out with their families or friends‚ they are looking at their phones most of the time. The cell phone has changed the way people communicate with each other. Before modern technology‚ if you wanted to talk to someone‚ you would have to walk up to them in person. Now with a cell phone‚ they can just shoot a text message to someone‚ go on social media or call the person. When talking about cell phones‚ people would only think of the beneficial things that it brings
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which is The fast-food industry is a consumer service. Hungry Jack’s product they offer is the most similar to McDonald’s. Hungry Jack’s is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation‚ market targeting and market positioning. Hungry Jack’s primary target markets are seniors‚ adults and teenagers however the most heavily targeted segment is children. Hungry Jack’s
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Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013
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1 Marketing: Managing Profitable Customer Relationships 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion e. product assortment 2. ______________ is managing profitable customer relationships. a. Management b. Control c. Marketing d. Human resources e. Customer service 3. The twofold goal of marketing is to
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to affect the publics and forces in their marketing environments. As a marketing manager‚ what are some ways that you might proactively influence your marketing environment? 4- In designing the advertising for a bottled water product‚ which would you find more helpful: information about consumer demographics or consumer lifestyles? Give examples of how you would use each type of information. 5- The marketer must identify steps in target marketing. Briefly discuss each step ? 6- . List
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SECTION IV. MARKETING STRATEGY Promotion Promotional Strategy: The promotional strategy will depend on the four elements of the promotional mix. According to Lamb‚ et al.‚ (2012)‚ a company’s promotional strategy is their use of the elements of promotion: advertising‚ public relations‚ personal selling‚ and sales promotion. (p. 249). The prototype will be marketed to persuade and convince consumers of the advantage of purchasing the new product from Levis Strauss. Levis Strauss will advertise
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Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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