Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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A study report on the ‘Brand’ Micromax | | | | By Punyadeep Singh PRN 59‚ MBA 09-11‚ SIOM Introduction The mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia‚ Samsung‚ LG
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A Seminar Paper on Socio economic Impacts of Mobile Phone in Bangladesh: An Exploratory Study Seminar Paper On SOCIO ECONOMIC IMPACTS OF MOBILE PHONE IN BANGLADESH: An Exploratory Study Course Title : Seminar and Viva voce Course Code : BAN 200 Submitted To: Md. Zillur Rahman Assistant Professor Department of Business Administration Shahjalal University of Science and Technology‚ Sylhet Submitted By: Syeda Fatima Banu Reg. No. 2009731007 Mohammad
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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the industry (in each of the four markets in which you operated‚ and for all product types) and why? - As a Global Cost Leader‚ as a Global Differentiator‚ other. EXTERNAL OVERVIEW/ANALYSES Awareness of the external environment and how it impacts on a company is a key strategic consideration. It is important then to describe: the state of the industry when you took over at the end of year 5; its competitive nature; and the opportunities and threats that existed for your company. You should
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Perfect numbers Mathematicians have been fascinated for millenniums by the properties and patterns of numbers. They have noticed that some numbers are equal to the sum of all of their factors (not including the number itself). Such numbers are called perfect numbers. A perfect number is a whole number‚ an integer greater than zero and is the sum of its proper positive devisors‚ that is‚ the sum of the positive divisors excluding the number itself. Equivalently‚ a perfect number is a number that is
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Number Systems Base 2: The Binary Number System Base 8: The Octal Number System Base 16: The Hexadecimal Number System Learning Objectives • At the end of the lesson the student should be able to: – Identify the different number base system – Convert base ten numbers to base two‚ eight or sixteen – Convert base two‚ eight or sixteen numbers to base ten – Perform basic operations on various base numbers Number Base • What is a number base? A number base is a specific collection
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Graham’s number‚ named after Ronald Graham‚ is a large number that is an upper bound on the solution to a certain problem in Ramsey theory. The number gained a degree of popular attention when Martin Gardner described it in the "Mathematical Games" section of Scientific American in November 1977‚ writing that‚ "In an unpublished proof‚ Graham has recently established ... a bound so vast that it holds the record for the largest number ever used in a serious mathematical proof." The 1980 Guinness
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ABSTRACT Reynolds number can be defined as a number of varieties of situations where a fluid is in relative with motion to a surface. This experiment is to observe the behavior of the flow of fluid either it is laminar or turbulent by calculating it’s Reynolds number and the characteristic of the flow. Other than that‚ the range for laminar and turbulent flow can be calculated and the theory that Reynolds number is dimensionless can be proven. The pump is opened to let the water flow. The dye
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Mobile Computing: Past‚ Present‚ and Future Imagine a world without the Internet‚ online shopping‚ gaming‚ social networking‚ or up to the second news updates. All of these things could not have happened without the advent of mobile computing and the technology that has expanded over time. Just think‚ thirty years ago‚ we did not have any of these things‚ but they were starting to take shape. This paper will show you how mobile computing got its start and some of the technologies that are
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