Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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are…………………………. Our presentation topic for today is about mobile phones. As we all knows‚ mobile phones is a device that we can bring anywhere because it is a small gadgets. It has a lot of uses. A mobile phone allows its user to make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed line phones across the world. It does this by connecting to a cellular network owned by a mobile network operator. A key feature of the cellular network
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Mobile Banking Apps Joshua Jacobson CIS/207 June 3rd‚ 2013 Michael Praetor Mobile Banking Apps Mobile banking apps have changed the way society banks these days. The days of having to go to the bank to make a withdrawal or deposit are long gone. With features of being able to check your balance‚ deposit a check‚ transfer funds‚ and even pay bills‚ mobile banking has become increasing popular over the past few years. History of Mobile Banking According
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MOBILE WALLET Abhinav Sultania B.E. SEM VIII Depart ment of co mputer engineering Bharati Vidyapeeth College of Engineering‚ pune abhinavsultania@hotmail.co m Abstract Mobile wallet system is an innovative and at any point of time. One of the significant application of mobile applications is transforming the mobile phone into a mobile wallet with digital cash that supports both as real cash and security [1]. It is a type of mob ile payment technology in which instead of paying with cash
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mobile computing MOBILE COMPUTING UNIT - I Introduction to Mobile Communications and Computing : Mobile Computing (MC) : Introduction to MC‚ novel applications‚ limitations‚ and architecture. GSM : Mobile services‚ System architecture‚ Radio interface‚ Protocols‚ Localization and calling‚ Handover‚ Security‚ and New data services. UNIT - II (Wireless) Medium Access Control : Motivation for a specialized MAC (Hidden and exposed terminals‚ Near and far terminals)‚ SDMA‚ FDMA‚ TDMA‚ CDMA. UNIT
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strong brand 6 benefits of a strong brand… …and the 4Cs of brand management © 2005 Clarity Marketing Ltd www.clarity-in-communication.com 1 Branding – can it really work for the small business? If you think of a brand‚ what comes to mind? CocaCola‚ Virgin‚ Hertz‚ Orange? It’s easy to think of branding as being for the big boys with big bucks. But that’s not to say that only large corporates can play the branding game. Small companies really should be able to build strong brands too.
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The topic of mobile computing is quite interesting for every modern well-educated person who follows new tendencies in technique and science. Computers develop so fast today‚ that soon they will be more powerful‚ smal First of all one should pay attention to the history of the problem‚ observe the development of the techniques‚ illustrate its functions‚ safety and importance for the humanity. A good research paper ler and cheaper. Mobile computing has emerged as one of the key new paradigms in
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