Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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EXECUTIVE SUMMARY In today’s world mobile phones and organizers are being used for variety of purposes rather than traditional use of simply making or receiving calls. Mobile Phones are rather becoming an important tool of communication be it voice‚ data or information. Mobile Business will provide solutions for Circumferential Auto Sports through the use of information technologies and communication technologies for the purpose of mobile integration of different value chains and business
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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an executive team with considerable experience in Java technology-based mobile applications decided to go out on their own. They founded Movilenio Servicios S.L in Valencia‚ Spain‚ to pursue their goal designing and developing mobile applications. The company has since relocated to Madrid‚ and its titles now included both mobile games and business solutions. In September 2003‚ Movilenio introduced a new concept to mobile gaming. The company “They encourage different ways of learning and thinking
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THE DIVINITY OF NUMBER: The Importance of Number in the Philosophy of Pythagoras by Br. Paul Phuoc Trong Chu‚ SDB Pythagoras and his followers‚ the Pythagoreans‚ were profoundly fascinated with numbers. In this paper‚ I will show that the heart of Pythagoras’ philosophy centers on numbers. As true to the spirit of Pythagoras‚ I will demonstrate this in seven ways. One‚ the principle of reality is mathematics and its essence is numbers. Two‚ odd and even numbers signify the finite and
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The Research Brief | Mobile apps were originally offered for general productivity and information retrieval‚ including email‚ calendar‚ contacts‚ and stock market and weather information. However‚ public demand and the availability of developer tools drove rapid expansion into other categories‚ such as mobile games‚ factory automation‚ GPS and location-based services‚ banking‚ order-tracking‚ and ticket purchases. The explosion in number and variety of apps made discovery a challenge‚ which
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy was first produced in 1895 in the UK. Though the soap is no longer produced in the UK‚ it is still produced in many countries around the world and is the market leader in every Asian market that it is sold. The brand is very popular among the rural population with more than 50% of its sales in rural Asia. With a goal to
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