ijcrb.webs.com SEPTEMBER 2011 VOL 3‚ NO 5 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Porter Five Forces Analysis of Pakistan Mobiles Communication Limited (Mobilink): A Critical Approach Akhtar Munir Retail Sales Officer in Mobilink. Afnan Khan Saddozai Management Trainee Officer in National Bank of Pakistan Dr.Bakhtiar khattak Chairman: Department of Business Administration‚ Gomal University‚ D‚I.Khan Dr.Shumaila Hashim Lecturer: Dept of Bus.Administration‚ Gomal University
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1. Porter have developed five forces‚ basically it is a framework to analyze the level of competition within an industry in order to develop a business strategy. The first force as what Porter defined is the threat of new entrants‚ which can eventually decrease the profitability for all firms in their particular industries. This happens whenever profitable markets yield high returns that can attract new firms. The second force is the threat of substitute products or services or products‚ this is
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Perception about Mobile Phones. Kindly Provide your few minutes to fill the below questionnaire. 1. Age 17-34 years 35-45 Years 46-60 Years 60 & above 2. Gender Male Female 3. Current Occupation Student IT/BPO Sector Consulting Banking Self Employed Professional Family Business Government Employed 4. What Brand of Mobile do you owned presently? Nokia Samsung LG Apple I Phone Blackberry
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Distribution models of few mobile phone companies: Apple Apple has sold the iPhone through Indian telecom providers‚ who bundle the phones with data services. As Indian telecom companies don’t subsidize the cost of iPhones‚ as in the U.S.‚ these sales have been limited. Recently tied up the local operations of Ingram Micro Inc and Redington (India) Ltd.‚ a local distributor with 12‚000 smaller partners across the country Samsung The Distribution of Samsung mobile phones is divided by zones primarily
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Porter’s Five Force Competitive Model for FMCG Industry: 1. Rivalry among Competing Firms: In the FMCG Industry‚ rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high. 2. Potential Entry of New Competitors:
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attractiveness of the industry which is easily measured using the Porter’s 5 tools and more importantly‚ the position the firm takes within the industry to leverage on its strengths. To compete properly‚ a firm must address two fundamental questions. Should it focus on identifying a microcosm of the industry or serve the entire market? According to Michael C. Porter‚ the porter’s three (3) generic strategies are very important strategies‚ which can be applied to products and services in any industry or organization
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A Porter’s five forces analysis can complement other techniques‚ like a SWOT analysis. A SWOT analysis focuses on the company‚ while a Porter’s five forces analysis looks at the external factors impacting on a company. * Porter’s five forces are listed in the left margin. Degree of Rivalry is emboldened because it is the central force‚ which involves all the other forces. Classical economics predicts that rivalry between companies should drive profits to zero. This is part of the threat
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Mobile Phone – Friend or Foe? Mobile phones are a mixed blessing for many of us. While some of us may miss the days of going out in public without hearing phones ringing all around us‚ most people do not miss being stranded on the side of the road with no way to call for help. The allure of having a convenient way to communicate has resulted in an increase in mobile phone usage over the years. Mobile phones have given rise to new rules of etiquette‚ and even new laws that regulate their use. Concerns
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Mobile Phones in Schools Recently I read Frances Childs news article and personally I couldn’t be any more outraged than I am now‚ with her choice of words. Yes she’s identified an issue with today’s generation‚ but the way in which she puts this across is exaggerating the truth. I find it hard to believe how such a poorly written article managed to get published in this day and age‚ without being rectified. One statement which really jumped out at me‚ as being bias is “Very few teachers‚ especially
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Should children be allowed to own and use mobile phones? Mobile phones keep children safe Mobile phones keep children safer‚ as it is easier for parents to stay in touch with their children and for children to contact someone in an emergency. Through calls and texts‚ parents can know where their child is and be reassured that he or she is safe; all the while their children know they are never more than a phone call away from help. As Leslie Sharpe argues‚ ‘I wanted to ensure that they had a way
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