6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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Advantages: * You can carry a mobile phone with you so you don’t miss important calls * If you are lost‚ you can call for directions. * If you are in an accident‚ you can call the police or ambulance - and if the phone has a camera‚ you can take pictures of the accident. * You can listen to music‚ text‚ play games when you’re bored. * Most mobile phones have a calculator and a phone book. * You can use a mobile phone to call your customers or boss if you are running late to a
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have cell-phones made on young adults and adults? Teenagers and even adults are emotionally attached to their cell-phone.(personal) Everywhere they go their phone is right by their side. For an example when a teen goes to sleep their phone is usually right next to them. Most young adults I know sneak to get their cell-phone when a parents takes it away. I even see adults and young drivers texting and driving. For someone to text and drive they have to be extremely attached to their phone because no
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Plan Should mobile phones be allowed in school? 1.Introduction: Your opinion should be obvious from your introduction. Try to avoid writing something like this: “In this essay I am going to write about whether science is a good idea. I think it is.” Don’t forget to show both sides of the argument. Example: In this modern age‚ mobile phones have become an integral part of people’s life especially young adults. About 75 per cent of 12-17 year-olds now own mobile phones according to Pew
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ACKNOWLEDGEMENT INTRODUCTION Mobile phones‚ also known as cell phones or wireless phones‚ are hand-held phones with built-in antennas. Unlike home phones‚ cell phones can be carried from place to place with a minimum of fuss. This makes them a good choice for people who want to be in touch with other people even when they are away from the house. Cell phones are a vast improvement over the telecommunications technology of the past‚ and have become a necessity of modern life. As always‚ communication
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Many children these days have their own mobile phones. What are advantages and disadvantages? Give your own opinion. In this high-tech fast world‚ undeniably‚ mobile phones became an inevitable part of everybody’s life without any age limit. Although‚ it has lots of merits‚ in my point of view‚ the intense use of mobile phones among children may be discouraged because of its adverse impacts on them. To begin with‚ mobile phones have numerous benefits. Presently‚ it is not merely a simple
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and disadvantages of owning a mobile phone By: Wayne Leon Learmond • Published: December 5‚ 2013 Long gone are the days when people would search around desperately for loose change in order to use the public phone box. Long gone are the days of standing in queues in all weathers in order to wait for that all-important phone call - if one did not have a land-line phone at home. Mobile phones have freed us from all of the inconveniences of the way we used phones in the past. The blessing
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Mobile Phone Everyone nowdays own mobile phone‚ big or small‚ poor or rich and the reason behind that is Human being life depend on mobile phone . Mobile phone is a device that is used in making and receiving telephone calls. It was invited by Martin Cooper in 1970. He was the first one to handeled mobile phone and to led the team that had brought it to the market.Martin Cooper was born on December 28th‚ 1928. He as not died yet.
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ASSIGNMENT 1) Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation
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they have unknowingly become the slaves of technology. It has also helped to create convenience to the people. To date‚ many people are using their mobile phone as their personal digital assistant‚ one example is Smartphone. Smartphone is a combination of mobile phones and personal digital assistant. As a mobile phone‚ it can be used to make phone calls‚ update contact list‚ personal calendar and task list. With technology enhancements‚ its role as a personal digital assistant will help to create
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