MRKT 5000 Online Course T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom ’s T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication
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Individuals to Adopt Mobile Banking FACTORS AFFECTING INDIVIDUALS TO ADOPT MOBILE BANKING: EMPIRICAL EVIDENCE FROM THE UTAUT MODEL Chian-Son Yu Department of Information Technology and Management Shih Chien University # 70‚ DaZhi Street‚ Taipei‚ Taiwan csyu@mail.usc.edu.tw ABSTRACT Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems‚ but the adoption rate of mobile banking is still underused
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Mobile Phones: A boon or a bane By Ankita S.‚ ahmedabad‚ India More by this author Email me when Ankita S. contributes work Image Credit: Joseph S.‚ San Anselmo‚ CA Is a knife useful instrument or a perilous weapon? It depends on how it is used. Same implies with the case of technology. The greatest invention are those which affect the mass of people; and of those greatest invention is cell phones .It would be very ungrateful on our parts not to recognise how imperative are they to us. Cell phones
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Are mobile phones a blessing or a curse? Mobile phones can either be a blessing or a curse; this is determined by the way in which they are used. Since the late 1990’s there has been an increasing amount of concern over whether mobile phones can cause some types of cancer or infertility in men. The first mobile phone was invented by the American scientist‚ Martin Cooper‚ in 1973. Martin Cooper was an executive and researcher at Motorola who are today a major mobile phone producing company.
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m-banking Mobile banking and economic development: Linking adoption‚ impact‚ and use Jonathan Donner‚ Microsoft Research India Camilo Andres Tellez‚ London School of Economics and Political Science Reference Information: This is a preprint of an article whose final and definitive form has been published in the Asian Journal of Communication‚ © 2008 Asian Media and Communication Center; available online at informaworldTM at http://www.informaworld.com/openurl?genre=article&issn=01292986&volume=18&issue=4&spage=318
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Mobile Computing By Keith O’Donohue CONTENTS * Introduction * Devices * Limitations * IN VEHICLE COMPUTING AND FLEET COMPUTING * SECURITY ISSUES AND MOBILE COMPUTING * Portable computing devices * Mobile data communication INTRODUCTION Mobile computing is human–computer interaction by which a computer is expected to be transported during normal usage. Mobile computing involves mobile communication‚ mobile hardware‚ and mobile software. Communication issues
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The hand held mobile phones came into existence somewhere during 70’s‚ and in India during 90’s. India is the second largest‚ in mobile telecommunication system. As the number of service providers increased‚ the rates had to decrease. The main service providers are "Airtel‚ Reliance‚ Vodafone‚ Idea cellular and BSNL. With the emergence of more and more mobile service providers‚ the monopoly of land line service provider (BSNL) seems to be in threat and forced them to be more efficient in the quality
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in India and The Philippines – Part 3 - Jana Mobile http://www.jana.com/blog/mobile-usage-in-india-and-the-philippines-part-3/ Products Blog Case Studies Global Partnerships About Contact Mobile Usage in India and The Philippines – Part 3 Part 3 of a 4-part series on mobile usage in India and The Philippines 18.07.13 Jana Research Technology We have already presented part one and part two of our four-part series on mobile usage in India and The Philippines. Today we
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The mobile phone is not just an electronic gadget today‚ and no one is able to define in one way about the usage of mobile phones. With the advent of technology‚ the mobile phones are becoming a rage among the common people. The mobile phones are not used as just communication tools these days but are also considered as devices which have strong communication networks along with the other functionalities such as audio solutions‚ FM radio‚ camera features for clicking pictures at any moment‚ any time
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Introduction Mobile One (M1) is a telecommunications company based in Singapore. Launched in 1997‚ it was Singapore’s second largest mobile operator after Singapore Telecommunications. However‚ due to competition with the entry of StarHub in the mobile market‚ it is now the third largest mobile operator in Singapore in terms of number of subscribers. However‚ during its launch it gained tremendous support and managed to hold more than 35000 customers within few weeks. It offered variety of new
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