Mobile Value Added Services (MVAS) A vehicle to usher in inclusive growth and bridge the digital divide January 2011 www.deloitte.com/in 2 Contents Message from Chairman‚ TRAI Message from President‚ ASSOCHAM Message from Secretary General‚ ASSOCHAM Message from Deloitte Objective & Methodology Executive Summary Introduction What is MVAS? What is Utility MVAS? Key categories in Utility MVAS A Framework for Utility MVAS Drivers for Utility MVAS Categories in focus Category 1 : M-Commerce
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SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up
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Ton-Tho MKTG 4400 Watson 5/1/13 Virgin Mobile USA Case Study This case speaks of Dan Schulman who has just recently taken the position as CEO of Virgin Mobil USA. In the summer of 2001‚ he assembled a team and set a goal of 1 million subscribers by the end of the first year‚ and 3 million by the end of year four. Virgin although a top brand in the UK had a weak following in the states at this time. They had success in the UK with the launch of their mobile network and devices‚ but did not fare
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Mobile Phones as a Health Hazard These days the Technology is increasing so much that we all people are dependent on the machines which many engineers have made. These entire software machines are not always useful in your lives but on the other hand are dangerous and hazardous. The attraction towards all this things can be an addiction which will in future never be removed from our body. The mobile phones is one of the inventions. The students studying in schools
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Mobile Computing and Social Networks Sherri White Dr. Edwin Otto CIS 500 Information System Decision Making September 9‚ 2012 Assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data‚ and quickly upload to a processing server without users having to use a desktop system. Geolocation integration can be accomplished at many different points in an application requests lifecycle. To realize the greatest value across the broadest Spectrum
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and negatives of mobile phones. I will investigate how they can be sustainable as well as how they are not sustainable for the future. I will discuss various negative as well as positive issues like the health information regarding mobile phones. How mobile phones has helped the growth of various countries. Also how mobile phones are impacting child labour and human rights. Other issues like riots and Arab springs will also be reported on in great detail. I will research the mobile company. I did
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Advantages and Disadvantages of Mobile Phone Effect As time passes by technology is growing faster and move faster. The most important and common part of technology in our life is mobile phone technology. We bring mobile phone with us in everywhere that we go and use it on a daily basis. It is being the part and parcel of our daily life. Mobil phone have been around for quite sometime‚ but as time goes on‚ mobile phones continuous to gain many features. A mobile phone started out as simple device
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CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY Humayun Kabir Chowdhury‚ Nargis Parvin‚ Christian Weitenberner‚ Michael Becker Abstract: The high penetration rate of mobile phones has resulted in the increasing use of handheld devices to deliver advertisements for products and services. Short Message Service (SMS)‚ in particular‚ has been very successful. Based on the existing literature about attitudes toward advertising and consumer behavior models
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Current Mobile Banking Situation In today socity‚ more online consumers and those with mobile phones are using mobile banking. Mobile banking is not only can processing a variety of financial business at any time and anywhere‚ also enable Banks to provide a convenient‚ efficient and safe way to clients with traditional and innovative service. However‚ a large of people are still not using mobile banking. What are their advantages on financial martet. And‚ what cause them do not use it. These are
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Challenges for Mobile banking services Mobile banking is also popularly known as SMS banking or M-banking. It is the latest development in the banking sector that enables us to conduct banking transactions by using the mobile phone. Mobile phones are no longer a communication device‚ but can be used for several other purposes including executing business operations. After internet banking‚ it has added another dimension to banking by enabling any kind of banking transactions like payments‚ balance
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