Executive Summary Coca-Cola‚ the product that has given the world its best-known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators‚ distributors‚ fountain retailers and fountain wholesalers. Coca-Cola was the leading soft drink brand
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Q1. Trace the history and major milestone of the Coca Cola Company. Write about new businesses‚ divestment‚ new market entered and exited. Coca Cola History: Coca-Cola began its existence in a three-legged brass pot in the backyard of John S. Pemberton on May 8‚ 1886. Pemberton was a pharmacist trying to create a new headache tonic. Pemberton took his creation to the now famous Jacob’s Pharmacy about 2 blocks from his home. There the syrup was mixed with cold tap water and sold to ailing customers
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Classification System (NAICS) code for the Coca-Cola Company is 3121 (U.S. Census Bureau‚ 2012). This NAICS code is used to identify Soft Drink Manufacturing. However‚ the icon Coca-Cola is not in this industry alone. The data of 2002 identifies 2‚908 competitors in this category (U.S. Census Bureau‚ 2002). This NAICS code encompasses establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters. Although Coca-Cola has made its global footprint as a leading
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Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Coca-Cola is the leading brands in the top 100 global brands ranking in 2012 (Interbrand). Interbrand also valued Coca-Cola at $67‚000 million. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million. Furthermore; Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft
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Company Overview Coca-Cola drink was created in May 1886 by Dr. John Pemberton in Atlanta‚ Georgia. In 1891‚ entrepreneur Asa G Candler gained ownership of the Coca-Cola business. Ernest Woodruff bought Coca-Cola for $25 million in 1919. Coca-Cola gradually grew and became one of the world’s largest soft drinks company. Although Coca-Cola also deals with non-carbonated drinks‚ its primary products are carbonated drinks. PEST Analysis The PEST Analysis is an analysis to examine the
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Coca Cola Green Initiatives Nicole Johnson MGT/470 Green Initiatives Implementation of sustainability plans by small businesses and global organizations have become one of the top priorities for businesses. Companies have become environmentally conscious of materials used in the production of goods‚ energy use in manufacturing‚ and modes of transportation for products. These organizations have become active in the effort to reduce greenhouse gases by using energy efficient facilities‚ recyclable
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Coca-Cola and International Market Opportunity The Coca-Cola Company has long been a worldwide business. The first soda fountain sales to Canada and Mexico were recorded in 1897 with the first international bottler established in Panama in 1906. Coca-Cola entered China in 1927 and the 100th country‚ Sierra Leone‚ in 1957. Today‚ the Coca-Cola Company is the largest beverage company with the most extensive distribution system in the world. In the first two decades of the twentieth century‚ the international
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Assessment 1 Case Study Report of Coca Cola Company Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE: KO) is the world ’s largest beverage company‚ largest manufacturer‚ distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in
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.......................30 Historical Summary Coca-Cola started as a fountain beverage used for medicinal purposes in 1886 selling for five cents a glass. It grew quickly‚ but only after a bottling system was developed did Coca-Cola have a chance to became the world-famous brand it is today. In 1894 in a candy store in Vicksburg‚ Mississippi‚ sales of Coca-Cola impressed the stores owner‚ Joseph A. Biedenharn. He began bottling Coca-Cola to sell‚ using a common glass bottle. Two attorneys
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Koch 1 Marketing Plan for Coca-Cola Company Coca-Cola Company Marketing Plan Daniel Koch Buena Vista University March 2013 Koch 2 Table of Contents Executive Summary…………………………………………………………………….3 Company Description…………………………………………………………………...4 Industry Analysis………………………………………………………………………..6 Target Market…………………………………………………………………………...8 The Four P’s……………………………………………………………………………..11 Evaluation of Marketing Mix…………………………………………………………....13 Works Cited……………………………………………………………………………
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