Distribution and Consumer Research‚ 3‚ 4‚ pp Burt‚ S. and Carralero-Encinas‚ J. (2000)‚ The role of store image in retail internationalisation‚ International Marketing Review‚ 17‚ 4/5‚ pp Camuñas‚ A. (2003)‚ Zara en Italia: la consagracion de un modelo empresarial‚ Economia Exterior‚ 25‚ pp Castellano‚ J.M. (1993)‚ Una ventaja competitiva: El factor tiempo. El caso InditexZara‚ Papeles de Economia Española‚ 56‚ pp. 402-404. Castellano‚ J.M. (2002)‚ El proceso de internacionalizacion de Inditex‚
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(March‚ 2011). 7-Ps – Extended Marketing Mix – Booms and Bitner. Updated from http://bntix.cafelancer.com/2011-03-29/7-ps-extended-marketing-mix-booms-bitner.html 2 5. Páramo‚ Morales D. (2004). Marketing‚ su esencia conceptual. Marketing‚ desde el modelo de las 4 P ’S (pp. 54-64). Colombia. 7. (N.N). (February‚ 2012). Marketing mix. Wikipedia. Updated from http://en.wikipedia.org/wiki/Marketing_mix 8 9. (N.N.)(February‚ 2012). Wikipedia. Relationship Marketing. Updated from http://en.wikipedia
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Executive summary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. -Therefore‚ franchising is more suitable because the mode of entry is suitable
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Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Monterrey Determinants of Tourism Demand For Mexico Emilio Noé Hernández Kelly* Fernando Mendoza López** Econometría II Dr. Héctor Rodríguez Monterrey‚ Nuevo León‚ November 29th‚ 2004 I. INTRODUCTION Tourism has long been considered a viable option for growth in many less Developed nations. It has been widely accepted that tourism is a low investment‚ high return industry making its profitability extremely
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GENERADOR DE VAN DE GRAAFF [pic] 1. Generalización El generador de Van der Graaff‚ GVG‚ es un aparato utilizado para crear grandes voltajes. En realidad es un electróforo de funcionamiento continuo. Se basa en los fenómenos de electrización por contacto y en la inducción de carga. Este efecto es creado por un campo intenso y se asocia a la alta densidad de carga en las puntas. A machine‚ first demonstrated in 1929 by the American physicist Robert J. Van der Graaf (1901-1967)‚ which
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REVIEW doi:10.1111/j.1360-0443.2008.02430.x The global alcohol industry: an overview David H. Jernigan Department of Health‚ Behavior and Society‚ Johns Hopkins Bloomberg School of Public Health‚ Baltimore‚ MD‚ USA ABSTRACT Aims To describe the globalized sector of the alcoholic beverage industry‚ including its size‚ principal actors and activities. Methods Market research firms and business journalism are the primary sources for information about the global alcohol industry‚ and are used
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(2004)‚ Amancio Ortega: De cero a Zara‚ La esfera de los libros S.L‚ Madrid. Emerald Group Publishing Limited (2005)‚ How Zara fashions its supply chain‚ Strategic Direction‚21‚ 10‚p.28-31 [online] available from www.emerald.com Fábrega‚ F (2003)‚ El modelo de negocio de Inditex‚ Cyan Proyectos y Producciones editorial‚ Madrid Guillén‚ M (2005) The rise of Spanish Multinationals‚ Cambridge University Press‚ Cambridge. Hill‚ Charles W. L. (2007) International Business: Competing in the Global Marketplace
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|Módulo 2 - Fases de um projeto |Atividade: Individual | |Título: Como as organizações de pequeno a médio porte poderiam implantar a filosofia do gerenciamento de projetos. | |Aluno: Leire dos Santos | |Disciplina: Gestão de Projetos |Turma: GMV-10B
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STAKEHOLDERS + INTERVINIENTES = PARTICIPANTES Stakeholder Toda aquella persona‚ grupos de personas‚ organizaciones o instituciones que son relevantes para la transformación que lleva a cabo la organización T-ASCO-I Cadena de Valor de Porter (CVP)/Modelo Delta (Efectividad Operacional - EO) http://upload.wikimedia.org/wikipedia/commons/e/ed/Cadena de valor.png Diamante de Porter (DP) http://cec.uniandes.edu.co/img/diamante.gif http://es.wikipedia.org/wiki/Cervecer%C3%ADa_Bavaria http://www
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la Investigacion   en Marketing y Direccion de Empresas‚  Piramide‚ Madrid.  Slater‚ S.F. and Narver‚ J.C. (1995)‚ ``Market orientation and the learning organization ’ ’‚ Journal of Marketing‚ Vol. 59‚ July‚ pp. 63-74. Vazquez‚ S. (2000)‚ ``El Modelo ZARA ’ ’ in Lois‚  R.C. et al. (Eds)‚ La Industria de la Moda en Galicia‚ Idega‚ Santiago de Compostela. Yin‚ R.K. (1994)‚ Case Study Research. Designs and Methods‚ Sage‚ Thousand Oaks‚ CA. Further reading Alvarez‚ L.‚ Vazquez‚ R.‚ Santos‚ M. and
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